The Network’s two thousand members come from every retail channel and product category. They represent 400 organizations, more than 50 corporate sponsors and 15 regions from Boston to Los Angeles. NEW members are experienced executives in the prime of their careers. They wield wide purchasing influence and work for the largest companies in the consumer products and retail industry.
Title
President/C-level 7.1%
EVP, SVP or VP 23.2%
Director 22.9%
Other management 46.0%**Includes senior managers, managers, team leaders, buyers, salespeople and human resources and diversity specialists. Purchasing influenceDecision maker/influencer 92%
Sales 53%
POP materials 29%
Consumer promotion 29%
Training 28%
Product development 27%
Retail buying 20%
Shelf layout/planogram 23%
Consumer research 23%
Package design 19%
Store design/floor plan 8%Multiple choice questionIndustry experience1-4 years 6%
5-10 years 20%
11-25 years 56%
25+ years 18%
Age
18-25 2%
26-34 26%35-49 59%50-65 13%
Years of NEW membership
1 or less 55%
2-5 35%
5+ years 8%Company type of sponsorsCPG manufacturer 48%
Retailer 25%
Allied to industry/
service providers 29%Company size by sales$100 million 89%
$25 million - $100 million 5%
$1 million - $25 million 4%
$200,000 - $1 million 1%
Less than $200,000 1%Sources: Survey of 368 Network members attending 2008 NEW Leadership Summit; purchasing influence data from 2006 survey of 268 Network members conducted by WSL Strategic Retail; title and sponsor data compiled from NEW records, 2009.
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