The Network’s two thousand members come from every retail channel and product category. They represent 400 organizations, more than 50 corporate sponsors and 15 regions from Boston to Los Angeles. NEW members are experienced executives in the prime of their careers. They wield wide purchasing influence and work for the largest companies in the consumer products and retail industry.

 

Title

President/C-level                  7.1%
EVP, SVP or VP                23.2%
Director                              22.9%
Other management             46.0%*

*Includes senior managers, managers, team leaders, buyers, salespeople and human resources and diversity specialists.

 

Purchasing influence

Decision maker/influencer    92%
Sales                                 53%
POP materials                    29%
Consumer promotion           29%
Training                              28%
Product development           27%
Retail buying                       20%
Shelf layout/planogram         23%
Consumer research              23%
Package design                   19%
Store design/floor plan            8%

Multiple choice question

 

Industry experience

1-4 years                             6%
5-10 years                          20%
11-25 years                        56%
25+ years                          18%

Age

18-25                                  2%
26-34                                26%
35-49                                59%
50-65                                13%

Years of NEW membership

1 or less                           55%
2-5                                   35%
5+ years                             8%

 

Company type of sponsors

CPG manufacturer             48%
Retailer                             25%
Allied to industry/
service providers                29%

 

Company size by sales

$100 million                       89%
$25 million - $100 million      5%
$1 million - $25 million          4%
$200,000 - $1 million            1%
Less than $200,000              1%

Sources: Survey of 368 Network members attending 2008 NEW Leadership Summit; purchasing influence data from 2006 survey of 268 Network members conducted by WSL Strategic Retail; title and sponsor data compiled from NEW records, 2009.