Opening Keynote: Anthony Carter, Global Chief Diversity Officer at Johnson & Johnson

Briefing: Cheryl Pearson-McNeil, Senior Vice President of Global Affairs and Government Relations at Nielsen

In their remarks, Anthony Carter and Cheryl Pearson-McNeil shed light on the business case for diversity and inclusion in the workplace. "Diversity" focuses on who we are, Carter said, while "inclusion" outlines how we work together, ultimately factoring into the retention of all employees. Improving representation of groups in business provides a new framework, or lens, that can lead companies to innovative solutions to problems they did not even know existed.

Pearson-McNeil offered insight into diversity within the African-American community, a group that represents more than $900 billion in buying power. These consumers are ready to be marketed to on their terms, which includes mobile media and traditional media channels.  Nielsen's "The State of the African-American Consumer” report can be accessed at www.nielsen.com/africanamerican.