Neiman Marcus/Buzzback “Wooing the Premium Consumer"
Decoding the Language & Imagery That Compels Purchase
Marketing a premium product & looking to better connect with your consumer?
Please join NEW at Neiman Marcus Paramus for BuzzBack’s presentation of their most recent global study on what Premium means to consumers and businesses.
• Imagery, visual cues and personal emotions that consumers link to premium
• Attributes that differentiate premium products
• Specific brands associated with premium in numerous product categories
BuzzBack is a full service, online market research provider, recognized for its innovative techniques that deliver more meaningful and actionable insights.
4:30-6:00 PM Pre-Event: One-on One Consultations from 4:30pm (limited space include preferred consultation time in RSVP section when registering)
6:00 PM Informal Networking with Light Bites & Bubbly/Wine
6:30 PM Event Start: Welcome
"NEW-Talk” #1 - BuzzBack Research Presents: Premium Marketing: Brand and Consumer Research Results/Findings
“NEW-Talk” #2 - Fall Trend Headlines: from Neiman Marcus, Trish McEvoy, La Mer and More!
7:00 PM Socializing/Networking, 1:1 Consultations AND ...Shop until you drop!!
7:30 PM Socializing, Networking, Consultations
If you’d like to enjoy a consultation in Executive Wardrobe, Fall Make-Up Make-Over or Executive Skin Care, please schedule upon registration, consultations begin at 4:30pm.
$85 per person
Your $85 registration includes:
- $50 Neiman Gift Card
- Private reception in “The Rotunda” Restaurant and Terrace with Lite-Bites and Bubbly
- BuzzBack Seminar and Discussion “Wooing the Premium Consumer” with Q & A
- Neiman Marcus: Executive Trends/Insights for Fall 2015
- One on One Consultations: Executive Wardrobe, Skin Care & Beauty Consultations (Please include desired consultation time in RSVP section upon registration)
- Neiman Marcus SWAG-Bag (valued at $75 ) and Gifts with Purchase
Space is LIMITED: Attendance will be closed at 35 registrants
Include your preferred consultation time in the RSVP section below.
Neiman Marcus, BuzzBack, Trish McEvoy, La Mer
NOTE: Registration is REQUIRED at NEWOnline.org
NOTE: Preregistration is required -- no walk-ins.
Registration assistance - click here
Who should attend
Members and non-members; emerging leaders, executives, men and women professionals who would like to connect with other professionals in the region
Click here to submit your formal cancellation and transfer request in writing. Deadline to receive a refund is Tuesday, August 4.
Click here to submit your formal cancellation and transfer request in writing by Thursday, August 13. Transfer requests made after this time will have to be made on site at check-in. Please notify the event contact listed.
At any gathering, whether an informal or formal program, national or regional event, participants must abide by the Network of Executive Women anti-trust policy.
Portions of this event may be photographed and videotaped for use by the Network of Executive Women in its sole discretion. Any and all attendees of the event may be videotaped and/or photographed while in attendance and attendees will not be compensated in any fashion for use of a videotape or photograph containing any attendee's image or likeness.
Mixers are informal consumer products and retail industry-related networking events sponsored by regional committees to promote networking and strengthen relationships within the committee members' professional circles. Mixers are open to NEW members and their friends who would like to connect with other professionals in the region. No solicitations please.