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When: Wednesday, May 24, 2017
5:00 PM until 8:30 PM (ET)
Where: Waterside
7800 River Road
North Bergen, New Jersey  07047
United States
Contact: Lourdes Canizares-Bidwa

Online registration is closed.
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The Changing Shopper Journey: Winning in Today’s Omni-Channel World

The impact of digital, social and mobile media is clear; it gives more control to individual shoppers, and it gives marketers and retailers an enormous opportunity to connect with their key consumer targets along their entire shopper journey.

In this session, we will discuss the changing face of the U.S. shopper and the evolving CPG shopper journey, identifying how it is changing, among which generations and cohorts. We will provide a lens on the most digitally-forward segment of consumers, the DigitizeMe! segment from IRI’s DigitaLink segmentation, as they are a proxy for future behavior given their propensity to use digital tools for shopping today.

Additionally, we will examine the rise of the Millennials, and how they differ from prior generations, as they are the generation that will lead the change in the shopper journey. By understanding shoppers’ changing habits, attitudes and preferences, we will detail the opportunity for both manufacturers and retailers to engage with shoppers along the path to purchase to drive engagement, interest, and purchase for their products and brands.

And finally, we will take a look at the future of e-Commerce, as its impact on CPG is increasing quickly and driving much of the industry’s growth. This presentation will provide both the background and the way forward for winning in today’s omni-channel world.

Guest Speaker
Donna Wydra, Principal, Consumer and Shopper Marketing, IRI Worldwide
Cara Kahaly, Director, Shopper Marketing, GSK Consumer Healthcare North America
Charlie McWeeney, Vice President of Computer and Information Systems at Wakefern Corporation

6:30 – 6:40 PM – NEW welcome
6:40 – 7:15 PM – Featured speaker
7:15 – 7:40 PM – Panel discussion
7:45 – 8:00 PM – Q&A
8:00 - 8:30 PM - Coffee/Tea/Dessert

Registration Fee
$100 per member/$125 per non-member

Note: Walk-ins will not be accepted at this event.

Click here to learn about Waterside.

Registration assistance - click here

Who should attend 
Members and non-members; emerging leaders, executives, men and women professionals who would like to connect with other professionals in the region

Meeting Attire 
Business Casual

Click here to submit your formal cancellation and transfer request in writing. Deadline to receive a refund is Wednesday, May 10.

Transfer Requests
Click here to submit your formal transfer request in writing by Friday, May 19. Transfer requests made after this time will have to be made on site at check-in. Please notify the event contact listed.

Anti-trust Policy 
At any gathering, whether an informal or formal program, national or regional event, participants must abide by the Network of Executive Women anti-trust policy.

Portions of this event may be photographed and videotaped for use by the Network of Executive Women in its sole discretion. Any and all attendees of the event may be videotaped and/or photographed while in attendance and attendees will not be compensated in any fashion for use of a videotape or photograph containing any attendee's image or likeness.

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