Jackie Freiberg, PhD
Jennifer Siebel Newsom
|Rosalyn Taylor O’Neale|
Senior Manager, Agency Retail
Donna Adam joined the Kellogg Company in 1992, holding positions with various business units and cross-functional departments, including marketing, category management and sales. Prior to joining the new Kellogg agency management team as senior manager, agency retail for the Southeast, she managed the internal and external teams supporting Kellogg’s frozen and health and wellness businesses. Her passion for success led her to be recognized with a Kellogg’s Golden K Award and the prestigious National Frozen & Refrigerated Foods Association Golden Penguin, which honors outstanding customer partnership and sales performance. Adam served as co-chair of the Network’s silent auction committee and a member of the NEW Leadership Summit planning committee. Adam earned a bachelor of science degree in marketing from Pennsylvania State University and a master of business administration degree in management from Saint Joseph’s University.
The Hershey Company
Bert Alfonso is president, international for The Hershey Company. In this role, Alfonso is responsible for accelerating Hershey’s growth in China, Mexico, Brazil and India. He leads the strategy and direction of the AMEA region, mergers and acquisitions, world travel retail, Hershey Mexico and Hershey Brazil. Most recently, Alfonso served as executive vice president, chief financial officer and chief administrative officer, in which he oversaw Hershey’s finance, merger and acquisitions, integrated business planning functions, information services and global shared services. Alfonso has more than 25 years of financial leadership experience across all areas of finance, including treasury, business support and supply chain. Alfonso has worked on assignments in Argentina, Puerto Rico, Canada and the United Kingdom. Throughout his career, he has maintained a strong focus on driving profitable growth. He plays a key role in providing the financial insights, analysis and tools to help Hershey realize opportunities in the global confectionery and snack markets. Alfonso joined Hershey in 2006 as vice president, finance and planning, U.S. commercial group. He was named senior vice president and chief financial officer in 2007. Prior to joining Hershey, Alfonso was executive vice president of finance and chief financial officer of Americas Beverages for Cadbury Schweppes, where he led all finance and IT functions for the United States, Canada, Mexico and the Caribbean. Alfonso joined Cadbury Schweppes in 2003 as vice president of finance, global supply chain. In this role, he was based in London, and developed financial and strategic aspects of the company’s global supply chain, including logistics, procurement and sourcing. Previously, Alfonso served as vice president and chief financial officer for the Adams division of Pfizer, Inc. A native of Cuba, Alfonso graduated with a bachelor’s degree in accounting and a master of business administration degree in marketing from Rutgers University, and he is a CPA. He serves on the Eastman Company board of directors.
Managing Director, Retail, Talent and Organization
Teri Babcock is a managing director in the Accenture Retail, Talent & Organization group and global lead for the Organization Transformation and Journey Management offering. Over the course of her 24-year management consulting career, she has focused on helping clients manage large-scale transformation programs in the retail, health care and consumer products industries. Babcock holds a bachelor’s degree in communications management from University of Portland and a master’s degree in organizational communication from Purdue University. She is based in San Francisco.
Kimberly Betts has been a leader in the retail industry for more than 20 years as a retailer and consultant. More than a dozen years ago, Betts joined a small group of industry pioneers who communicated a vision that grew into the Network of Executive Women. Today, as a leader within Deloitte's retail and distribution practice, Betts faces every "communications" challenge imaginable — from managing multi-generational teams and client relationships to managing the sales and delivery of consulting projects around the world. She helps her clients drive transformational change through associates’ adoption of new processes and enabling technologies. Betts holds a bachelor of science degree in international relations and Russian language and a master of science degree in human resource development and learning. She has served as chair elect, chair, and immediate past chair of the Network of Executive Women. Betts leads the Network's business process and enabling technology committee and serves on the NEW Leadership Summit committee.
Vice President, Central Region Warehouse Retail Sales
The Coca-Cola Company
Deana Bishop has been vice president of central region warehouse retail sales for Coca-Cola Refreshments (CCR) since May 2013. She is responsible for achieving sales revenue, profit, customer satisfaction and market share objectives for the U.S. central region juice business unit, including Minute Maid, Simply Juices and Ades, and Gold Peak Tea. Bishop's role also includes internal and customer strategic planning, leading and developing people, managing complex customer relationships, leveraging cross-functional resources and technology, and continuous improvement of business processes. Bishop served as vice president of national retail sales capability and support for Coca-Cola Refreshments from 2010 through April 2013, responsible for national customer sales strategy, industry communications and overall sales effectiveness. She previously held various roles in sales, sales operations and business development at Coca-Cola North America and Frito-Lay Inc., leading teams that impact regional and national business results. She has driven sales revenue and share growth, led national initiatives such as brand and packaging innovation (including Vanilla Coke and Fridge Pack), and developed national sales execution platforms, including front-line sales mobile technology implementations. Bishop is actively engaged in industry and leadership development. She served as the founding chair of Coca-Cola Enterprises' first women’s business network. She is a Network of Executive Women Ambassador and leads NEW Atlanta's mentoring committee. Bishop has participated in the Atlanta United Way mentorship program and Pathbuilders mentoring program for professional women. In 2009, she was awarded the Pathbuilders Inspiria recognition for outstanding professional achievement and inspiring professional women. A graduate of International University in Miami, Fla., she holds a master's degree in business administration in strategic management from University of Miami.
CEO and Founder
Jennifer Brown Consulting
Jennifer Brown is a passionate advocate and social entrepreneur committed to guiding leaders and organizations to create healthier workplace cultures. Brown founded Jennifer Brown Consulting (JBC) in 2006. She holds two master's degrees, in organizational development and vocal performance, and has experience in consultative training and nonprofit management. Brown and her team have facilitated and coached hundreds of leaders all over the world on strategy, leadership and integrity. Her focus today is on identifying emerging workplace trends and building more enlightened organizations. Brown's expertise includes catalyzing diversity to drive innovation and business results; employee resource group and affinity group development; growing leaders in the new global, generationally diverse and technology-connected workplace; and aligning corporate strategy with individual, team and societal values. Brown is widely quoted in the media on diversity and inclusion, the changing demographics of the workforce, women’s career dynamics and the LGBT landscape. Her thought leadership on diversity in the workplace has appeared in leading media outlets such as The Wall Street Journal, Crain’s, Forbes and Sirius Radio; she has made recent TV appearances on Fox News, WCBS and Better TV. She has consulted on supplier diversity, drawing on insights from her own identity, as well as her vast network of diversity professionals across industries. Her pro-bono leadership positions include Out & Equal, The Women’s Presidents Organization and the social entrepreneurship engine, Starting Bloc. Brown was named the 2010 Social Entrepreneur at the NYC National Association of Women Business Owners (NAWBO) Signature Awards and was a two-year finalist for the Wells Fargo Business Owner of the Year Award (2009, 2010) and a finalist for Ernst & Young’s Winning Women Program in 2011. Brown was named to the 2009 Top 40 Outstanding Women by Stonewall Community Foundation and was the 2008 NYC Controller Bill Thompson’s LGBT Business Owner of the Year. She participated in the Cisco Systems executive mentor/protégé program and the Novartis mentor/protégé program and was an affiliate co-chair and multi-year conference presenter for Out & Equal Workplace Advocates.
Vice President of Sales, Customer Capability Development
The Clorox Company
As vice president of sales, customer capability development at The Clorox Company, Lyné Brown is responsible for developing the company’s customer go-to-market strategy and building out global capabilities and policies in the areas of trade promotion, supply chain, shopper marketing, customer business planning and e-commerce. She also is leading the corporate integration of the Burt’s Bees business. Previously, Brown served as vice president of sales for the Clorox laundry, homecare, Brita and auto businesses and as sales business leader for the customer-facing process and system redesign on a multifunctional, multiyear effort to enhance processes and increase productivity. During that time, she was awarded The Clorox Company CEO Award for business results and demonstration of Clorox values. Other roles within Clorox include director, corporate sales planning; division manager, Kingsford charcoal; and sales merchandising manager, insecticides. Brown has been a co-leader of The Clorox Company engagement team and has been a leadership team member of SHOW, Clorox’s women’s employee resource group, since its inception. Prior to joining Clorox, Brown served in field and corporate roles at Procter & Gamble and founded the first Procter & Gamble Women's Network in Atlanta. At Tropicana her roles included leading one of Tropicana's three sales divisions with P&L responsibility of more than $500 million. She is a board member of Breakthrough Collaborative, working with at-risk students to put them on a successful path to college. She holds a bachelor of science degree in mathematics from the University of Florida.
Vice President, Global Human Resources
Throughout her human resources leadership and coaching career, Marian Cacciatore has demonstrated a passion for helping both leaders and individuals successfully navigate through periods of organizational and personal change. Cacciatore joined Catalina in February 2013 as vice president of global human resources. In her current HR generalist role, she supports company leaders and overall change management activities as Catalina transforms into a personalized digital media company. Prior to Catalina, Cacciatore served in a global HR executive leadership role for Harris CapRock, serving employees and leaders in 26 countries around the world. Cacciatore holds a master’s degree in human resources from Rollins College in Winter Park, Fla., and a bachelor's degree in business administration from the University of South Florida. Cacciatore was certified as an executive coach through the International Coaching Federation after completing the executive coaching program at the University of Texas at Dallas.
Owner and Principal Executive Coach
Patsy Cisneros, CCIP, is the owner and principal executive coach of Corporate Icon, the image development company, since 2000. She is the author of The Professional Image Toolkit — How to Look Like You Mean Business. Cisneros specializes in public speaking, training and coaching executive individuals, business groups and industry associations on how to project executive and leadership presence and quality of their business brand, products and services by the way they look, speak and behave. She has been featured on Fox Business News, CNN International and Lifetime Television and has been interviewed by journalists from publications from Los Angeles Times to the New York Daily News for her opinion of the reputations of high-profile executives and politicians. Cisneros’ clients include executives at ADP Payroll Services, Federal Express Corporation, Toyota Motor Sales NA, Hyundai Capital America, Coca-Cola NA, First American Financial Corporation, Marriott/Renaissance/The Ritz-Carlton and ViSalus Sciences. Political Icon has developed the brand image of several high-profile political candidates at the Senate and governor levels. STBN.TV is responsible for coaching Emmy-nominated and -winning anchors and reporters. Cisneros is a certified executive coach and certified image professional who has served as president of the Southern California Chapter of the Association of Image Consultants International (1998-2000 and 2008-2010). She was awarded the certified image professional designation by AICI and was awarded the Golden Microphone for Speaking Excellence by National Speakers Association.
Chief Executive Officer
PepsiCo Americas Foods
Brian Cornell is chief executive officer of PepsiCo Americas Foods, overseeing a food and snack portfolio that includes Frito-Lay North America, Quaker Foods and all of PepsiCo Inc.'s Latin American food businesses, including Sabritas and the Gamesa business in Mexico. PepsiCo Americas Foods reported $24 billion in revenues in 2012, making it the largest sector of PepsiCo's four business units. Cornell also is responsible for all PepsiCo customer teams and Power of One activities within the Americas. He has more than 30 years of experience in consumer products marketing and general management, including serving as president and CEO of Sam's Club, a division of Walmart Stores Inc. and CEO of Michaels Stores Inc., the largest specialty retailer of arts and crafts in North America. Previously, he was former executive vice president and chief marketing officer for Safeway Inc., where he was responsible for the company's marketing, merchandising, manufacturing and distribution operations. Earlier in his career, Cornell held several general management positions at PepsiCo, including president of Tropicana, president of PepsiCo beverages for Europe and Africa, and president of PepsiCo North America Foodservice. Cornell holds a bachelor's degree from the University of California, Los Angeles and attended the UCLA Anderson Graduate School of Management. Cornell serves on the board of directors for the YMCA of Greater New York and has been on the board of directors for Polaris Industries Inc. since 2012. He previously served on the boards of directors for Centerplate, The Home Depot, Office Max and Kirin-Tropicana. Cornell serves on the board of visitors for the UCLA Anderson Graduate School of Management and is a former member of the board of trustees for the Culinary Institute of America. His awards include "Marketer of the Year" from Supermarket News in 2005 and "Retailer of the Year" from Grocery Headquarters magazine in 2006.
Vice President of Strategic Accounts
As vice president of strategic accounts for Walgreen Company, Annette Dennig manages a team that promotes Walgreens pharmacy, health and wellness solutions in improving patients’ and employees’ healthcare while reducing costs. Dennig previously served as regional vice president of sales responsible for sales and account management teams that that partnered with employers, managed care organizations and hospitals to provide programs and solutions that enhance member/employee health and wellbeing while improving clinical and financial outcomes. Prior to that role, she was regional sales director at Walgreen’s specialty division, where she managed a sales team that focused on improving compliance and adherence of medication for chronic conditions. Dennig also previously managed national account teams at PMSI, an AmerisourceBergen company, and was involved in product development and sales management with HealthSouth Corporation. She earned a bachelor’s of science degree in nursing at Samford University and a master’s degree in public health from St. Louis University. She is an active member of the Junior League of Greater Orlando and active with the Central Florida Diversity Council. She has served on the board of numerous Central Florida nonprofit agencies.
Executive Vice President and Chief Marketing Officer
As executive vice president and chief marketing officer for Safeway Inc., Diane Dietz is one of a small number of senior executives who run this $40 billion company. She manages the P&L of the business units and is responsible for all functions related to advertising, marketing, digital engagement and strategy, product development, product manufacturing, merchandising and supply operations. She also oversees all aspects of the company’s initiatives and policies regarding advertising, merchandising and brand strategy. Safeway’s manufacturing and distribution function includes 32 manufacturing and food processing facilities and 17 distribution and warehousing centers that collectively provide the majority of products to North American store operations. Dietz also has responsibility for directing the strategy and execution for the company’s award-winning, multibillion dollar private label brands. She joined Safeway after a 19-year career with Procter & Gamble, where as executive vice president of oral care, she was responsible for the success of some of the country’s most recognized oral care products, including Crest toothpaste, Crest Whitestrips, Crest and Oral B toothbrushes, Glide floss and Scope mouthwash. She is widely credited with leading the turnaround of P&G’s Oral Care North America unit and rejuvenating the Crest brand, overseeing all aspects of the business unit’s sales, sourcing, marketing, manufacturing, quality control, supply chain, research and development, market research and human resources functions. She played a lead role in the company’s Gillette acquisition, with responsibility for integrating the Oral B business unit in North America and globally. She ran a broad range of brand management and marketing functions across the P&G organization and developed a reputation as a motivator and an innovator. She was the recipient of the Cannes Bronze Lion Award in 2006 and Gold Lion Award in 2007 and the Effie Award for Crest Pro Health in 2008. She was recognized by Ad Age as one of the "Top 50 Marketers of the Year” in 2007 and a "CMO to Watch” in 2010. Most recently, she was featured in The San Francisco Chronicle as a "Top Female in Business.” She has been named one of Progressive Grocer’s "Top Women in Grocery” every year since joining Safeway. This year she was named "Marketer of the Year” by Supermarket News. She holds a bachelor’s degree in marketing and economics from Northern Illinois University.
Jackie Freiberg, PhD
Corporate Culture Coach and Author
For more than 20 years, Jackie Freiberg has been on a mission to expose the unconventional, business best practices of globally admired leaders. As a bestselling author and leadership expert, she has dedicated her career to helping executives and managers practice the art of leadership and build great companies, where great people can do great work. Freiberg is the co-author of the upcoming NANOVATION: How a Little Car Can Teach the World to Think Big. She and her husband Kevin are the authors of international bestseller NUTS! Southwest Airlines’ Crazy Recipe for Business and Personal Success, BOOM! 7 Choices for Blowing the Doors Off Business-As-Usual! and GUTS! Companies that Blow the Doors OffBusiness-As-Usual. Freiberg has become "a connoisseur of cool companies," places where people want to work and choose to stay. She is on a mission to cure the Dead People Working™ syndrome, a global epidemic sweeping through many companies today. Her goal is to create a movement of leaders who defy mediocrity, take charge of their success at work and make a difference in their own little corner of the world. Freiberg was voted a "Top 5 Leadership Speaker" and has been recognized as one of the "Top 30 Best Minds on Leadership" by Leadership Excellence Magazine. Her articles and interviews have been published in the Wall Street Journal, Business Week, Investor’s Business Daily, India’s Business Standard and other notable publications. Freiberg earned a doctor of philosophy degree in leadership from the University of San Diego, a master’s degree in communication from San Diego State University and a bachelor’s degree in communication from the University of New Hampshire. She is a public speaking coach to the U.S. Marine Corps recruiting office and has trained more than 1,500 Marine recruiters a year on delivering a winning presentation. She was one of only two non-employee members invited to serve on the highly influential Southwest Airlines’ culture committee. She has been an executive consultant for the Center for Creative Leadership, providing feedback to executives participating in the five-day leadership development program. Previously, Freiberg served as manager of corporate and professional programs at the University of San Diego’s Executive Conference Center, where she co-founded the Family Business Institute, before joining Freibergs.com in 1993. Earlier in her career, she was a human resources specialist for NCR Corporation, overseeing college recruiting, all employment issues, new hire on-boarding and all internal employee communication programs and publications.
Senior Vice President and General Merchandise Manager, Home
Wal-Mart Stores Inc.
Michelle Gloeckler is senior vice president and general merchandise manager of Walmart US's home categories, which include cooking and dining, bed and bath, décor, home organization, outdoor living and live plants. She leads the team responsible for buying, branding, product development and collaborating across functions. In addition, Gloeckler oversees Walmart’s recently announced effort to grow American manufacturing by purchasing an additional $50 billion in US products over the next 10 years. Previously, Gloeckler was senior vice president of merchandise execution, where she led a team responsible for implementing merchandising strategies at store level across Walmart U.S. operations. Her team developed all communication, signage, fixtures and localized assortments for stores, including Alaska, Hawaii and Puerto Rico. Gloeckler joined Walmart in 2009 as the vice president of candy, seasonal food gifts and impulse items for Walmart US. Prior to Walmart, Gloeckler spent 21 years at The Hershey Company, working in vice president roles overseeing sales, marketing and category development for all of Hershey’s U.S. retailers and brands. She also served as general manager of The Hershey Experience, leading the direct-to-consumer business that included the Hershey’s Chocolate World visitors’ center, New York and Chicago flagship stores, web and catalog business, fulfillment and call center, manufacturing and product licensing. Gloeckler is a seven-year NEW Board member and the Network's immediate past chair, previously serving as president-elect and chair of sponsorship. She is a board member of the Northwest Arkansas chapter of Susan G. Komen for the Cure and an advisory member of the Northwest Arkansas American Heart Association. She has been honored as one of the "Top 40 Women in Grocery" by Progressive Grocer and was named one of the most influential women by Mass Merchant Retail in June 2013. Gloeckler is a graduate of the University of Michigan.
City of Los Angeles
Wendy Greuel is the former city controller for Los Angeles and 2013 candidate for mayor. A lifelong Angeleno, Greuel started her career in public service working for former Mayor Tom Bradley, eventually becoming deputy to the mayor. While in Mayor Bradley’s office, Greuel was a leader in the creation of LA’s BEST, a nationally recognized program that provides a safe and supervised environment for children in the hours after school. Following her tenure in Mayor Bradley’s office, Greuel worked as a senior advisor at the U.S. Department of Housing and Urban Development. At HUD, she helped secure over a billion dollars in support for those affected by the Northridge earthquake. In 1997, Greuel transitioned into the private sector, working in the film industry as an executive at DreamWorks Pictures for five years. In 2002, she was elected to the Los Angeles City Council, where she was the architect of historic business tax reform. This reform returned nearly $100 million to local businesses, eliminating the business tax for over 60 percent of small businesses and making the tax system more comparable to neighboring jurisdictions. In 2009, Greuel was elected controller for the City of Los Angeles, performing more than 60 audits of city departments and investigating allegations of waste, fraud and abuse. She brought greater transparency and openness to city government, such as posting the salaries of all city employees online. As the city’s chief auditor and financial watchdog, the Controller’s office identified $160 million in potential savings by eliminating waste, fraud and inefficiencies. Greuel is a graduate of University of California, Los Angeles.
Chief Diversity Officer, Global Inclusion and Diversity
Sandy Hoffman is Cisco’s chief diversity officer, with responsibility for the global inclusion and diversity (I&D) team. Since establishing this role five years ago, Cisco has built momentum in reinvesting in employees and enabling employee engagement and inclusion outcomes that fuel innovation and market leadership. Hoffman facilitates a global I&D board that sets the I&D agenda for the company. She also leads the team responsible for developing the strategic plan for I&D cross functionally and for Cisco’s external diversity partnerships. She previously served as Cisco's senior director of operations, processes and systems. Her perspective on the importance of providing tangible measurements to advocate for inclusion and diversity at work is presented in Diversity Best Practice’s publication "Global Diversity Primer." Her thought leadership on encouraging and advancing a pipeline of diverse talent, particularly in the area of science, technology, engineering and mathematics, has been published in Latino Magazine’s "Unleashing the Potential of Young Latinos." Prior to joining Cisco, Hoffman held executive roles within the supply chain at Nortel Networks, Radius and Apple Computer. Hoffman spends much of her spare time as a mentor and is spearheading new research into workplace advocacy initiatives. She holds a bachelor’s of science degree in business administration from the University of Phoenix and is a Cornell University certified diversity professional advanced practitioner (CCDP/AP).
President and CEO
Altria Group Distribution Company
Since 2011, Craig Johnson has served as president and chief executive officer for Altria Group Distribution Company (AGDC), a service organization that provides centralized sales, distribution and consumer engagement services to Altria's tobacco operating companies, Philip Morris USA, U.S. Smokeless Tobacco Company and John Middleton. Under Johnson's leadership, AGDC provides programs and services to Altria tobacco companies’ trade partners (wholesalers and retailers) and executes consumer engagement programs for adult tobacco consumers. As part of this effort, field sales employees call on more than 250,000 retail stores monthly to enhance Altria’s tobacco operating companies’ brands. Previously, Johnson served as executive vice president for Altria Group, overseeing Altria's three tobacco operating companies and distribution and consumer engagement services. He has extensive experience with leadership development, brand management and sales in the consumer packaged goods industry. Johnson has held a variety of senior leadership positions at Philip Morris USA; he joined the company as a vice president in 1991. He has also held positions with Frito-Lay Inc. and Procter & Gamble. Johnson serves on the boards of directors of St. Christopher's School and the Peter Paul Development Center in Virginia.
Tracie Kambies is a principal in Deloitte's technology practice, focused on analytics and data management to improve business. She began providing business transformation services to the consumer goods and retail industry in 1999 and has continued to serve some of industry's largest organizations. Kambies has been a member of the Network of Executive Women for six years, and has been part of the NEW Leadership Summit planning committee for four years, chairing the committee for the last three years.
Senior Vice President and Chief Marketing Officer
Unified Grocers Inc.
Sue Klug is senior vice president and chief marketing officer for Unified Grocers Inc., the largest grocery cooperative in the western United States. Klug is responsible for all marketing functions, plus the company’s retail support services, communications and retail technology. She works closely with Unified’s sales teams and member retailers to design and support sales-building marketing programs. Prior to joining Unified Grocers in December 2012, Klug was president of Supervalu’s Southern California division, with responsibility for 248 Albertsons and Lucky’s supermarkets and 160 Savon Pharmacies stores in Southern California and southern Nevada, overseeing more than 20,000 Supervalu associates. Klug has more than 30 years of retail experience and has developed expertise in marketing, merchandising, category management, strategic planning and operations. Her previous roles include senior vice president, marketing for Lucky/American Stores; senior vice president for marketing for Vons/Safeway; and chief development officer for Catalina. Klug has led several important efforts for the City of Hope and is an advisor to the City of Hope Food Industries Circle. For the past seven years, she has served on the board of the Western Association of Food Chains, providing educational opportunities for food industry associates. Klug currently serves as WAFC’s vice president and is slated to become the organization’s first female president in 2014. In fall 2008, she co-founded NEW Southern California and remains very active with the region’s activities. In 2011, NEW recognized Klug with the prestigious Bobbie O’Hare Award for outstanding service. She was named Supervalu’s 2010 Diversity and Inclusion Champion and is committed to diversity initiatives, recently creating Unified Grocers’ first Women’s Resource Group. Klug is a board member for the Orange County Cystic Fibrosis Foundation. Her focus is on Team ShelbyUSA, which fields fundraising events in 12 U.S. states. Klug holds a bachelor's of science degree and a master’s degree in business administration, both from University of Southern California, and is a graduate of the WAFC’s Food Industry Management Program from USC’s Marshall School of Business.
Vice President, Sales and Marketing
Network of Executive Women
Nancy Krawczyk has more than 20 years of experience in marketing, sales and category management of consumer goods. She began her marketing career at McCormick & Company in Baltimore. In 1990, she joined the marketing team at Campbell Soup Company, where she spent the majority of her career in brand management and sales strategy. In 2007, she joined the Network of Executive Women. As the director of client services, she worked with Network sponsors and regional groups to bring to life NEW’s mission to attract, retain and advance women in the retail and consumer products industry through education, leadership and business development. In the last five years, Krawczyk has overseen efforts resulting in the Network's doubling its revenue, sponsors, and regional groups. In her current role, Krawczyk leads the Network's marketing and sales team and works closely with the NEW marketing committee to develop strategies, programs and resources to better meet the needs of sponsors and members, while growing the NEW brand. She was a founding member of the Women of Campbell’s Network and served as a board member for the YWCA of Camden County, N.J. for seven years. Krawczyk holds a master of business administration degree from Georgetown University and a bachelor’s degree in psychology and sociology from Boston College.
Senior Manager, Strategy and Operations
Deloitte Consulting LLP
Olivia Kwon is a senior manager in Deloitte Consulting’s Retail Strategy and Operations practice, where she advises retailers in driving profitable growth through omnichannel transformation and merchandising optimization. She possesses 13 years of strategy consulting experience and specializes in omnichannel strategy, merchandising and assortment planning, product development, operating model transformation, marketing and change management. As a key leader in Deloitte’s retail practice, Kwon is responsible for business development, client management and leading large cross-functional teams to transform businesses and deliver results. She has a passion for retail and focuses in the department store, luxury, specialty apparel and mass/drug sectors. She has a passion for developing and mentoring junior staff and is known for leading successful teams who deliver great work while having fun "on the road.” She possesses a bachelor of science degree in finance and management from the Wharton School of the University of Pennsylvania and resides in New York City.
Chief Executive Officer
The Langford Company
Debra Langford is a nationally recognized media industry executive and strategic networking expert. She launched The Langford Company in 2012, and as the chief executive officer, she leads a consulting practice to provide diversity and inclusion strategies to corporations and nonprofit organizations and external branding outreach for media companies, and to develop highly qualified diverse candidate pipelines for executive positions. Langford's clients include The Africa Channel, the Gibson Dunn law firm, the National Association for Multi-Ethnicity in Communications, Sony Pictures Entertainment and the Corporate Counsel of Women of Color. She also serves as the associate director of diversity programs in the MBA Career Resource Center at the University of Southern California, developing innovative programs for the Top 30 business school. Previously, she served as vice president for inclusion and business diversity at NBCUniversal (2009-2011). She was responsible for creating, setting and advancing the inclusion and business diversity strategy across the corporation. Prior to joining NBCUniversal, Langford was the vice president, strategic sourcing for Time Warner, where she identified top-tier, diverse executives for vice president and above positions across all divisions on a global basis. There, she was responsible for more than 100 senior-level positions being successfully filled with top talent. Langford spent more than 15 years as a high-level content creative executive as the senior vice president of production and development for UrbanEntertainment.com, vice president and general manager of Essence Entertainment, head of television for Quincy Jones/David Salzman Entertainment and vice president of Warner Bros. Television. Langford began her creative development career in the entertainment industry as director of development with Hanna-Barbera Productions in 1986. President Barack Obama named Langford to the USO board of governors in 2011 and she was elected to the executive committee and entertainment advisory councils of the USO. She is a member of the advisory boards for the American Black Film Festival and the Association of African American Film Critics Association. Langford is one of the founding members and leaders of Colour TV, Colour Film and Colour Digital, which are organizations for top diverse creative executives. She is a graduate of the University of Southern California’s Marshall School of Business. She is on the advisory boards of the USC Black Business Students Association of Marshall, the USC Leventhal School of Accounting summer leadership program and the USC Black Alumni Association legacy mentoring program.
Divisional Vice President, Health Systems
Katie Lestan has been with Walgreens for nine years in health care sales leadership. As divisional vice president for the health systems segment, she leads an organization that partners with health systems, physician groups and community health centers to demonstrate the value of Walgreens’ pharmacy, health and wellness solutions that can improve patients’ and employees’ health care, while reducing costs. Lestan previously served as Walgreens’ regional vice president of sales for the Midwest and Southeast, including Puerto Rico. She was responsible for sales and account management teams and oversaw programs and solutions that enhance member/employee health and well being. From 2004 to 2009, Lestan served as vice president of sales for the specialty pharmacy division of Walgreens. Her team was responsible for promoting programs that improve compliance and adherence of medications for chronic conditions. Lestan began her career and sales leadership roles with Apria Healthcare and Abbott Laboratories. She earned her bachelor’s of science degree in psychology from Central Michigan University.
NEW Board Chair Catherine Lindner is managing partner at Sagres Consulting. She is past vice president of retail marketing for Walgreen Co., responsible for marketing strategy, planning and execution for the $22 billion retail business. She joined Walgreens in 1999 as category manager for the hair care category and was promoted to other roles of increasing responsibility. In 2006, Walgreens leadership tapped Lindner to create a marketing division as vice president of marketing development. She held this role until 2008, when she was named vice president of retail marketing. Prior to joining Walgreens, Lindner spent 11 years at Information Resources Inc. (IRI). She held several positions in marketing mix modeling, client services and category management consulting, including vice president of tactical sales consulting, managing a team responsible for creating fact-based category plans for both manufacturers and retailers. Lindner helped found NEW Chicago. She earned a bachelor's degree in economics from the University of Notre Dame and a master of business administration degree in marketing from DePaul University.
Vice President, Member and Regional Services
Network of Executive Women
Stephanie McFee is a dynamic diversity and inclusion champion, with a proven record for leveraging strong collaboration to build partnerships that support and drive organizational change. Her career spans the academic, retail and nonprofit sectors, with a major emphasis on recruitment and engagement strategy. As vice president of member and regional services for the Network of Executive Women, she oversees the strategies that support the needs of more than 7,000 members and 20 regional groups in North America. Her passion for working on behalf of women was fostered during her time at Wal-Mart Stores Inc., where she began her career in 2003 as a divisional recruiter for the company’s manager training program. She advanced to senior manager of women’s markets, where she drove an engagement strategy with more than 30 national women’s organizations, assisting the company with serving the needs of women as customers, associates and business owners. In late 2008, McFee followed her passion to serve as the director of membership for Women Impacting Public Policy (WIPP), a national bipartisan public policy organization that represents women business owners on economic issues. In her academic career, she has worked as a lecturer, marketer and admissions specialist for three universities, including a year at Edith Cowan University in Perth, Australia. McFee’s coursework included retail and professional communications. She holds a master's degree in consumer affairs and a bachelor’s degree in fashion merchandising, both from Auburn University. McFee is certified in professional human resources through the Society for Human Resource Management. In 2007, she was named a "Thought Leader" by Working Mother Media and a Walmart People Division Top Performer.
Pat McKay has extensive senior executive business leadership and consulting experience, most recently as a consultant and managing partner leading practice excellence in sales effectiveness, change management, and organizational design and development at ArchPoint Consulting and The Partnering Group. Previously, she served as senior vice president for SymphonyIRI, where she was corporate lead executive for global customers including Nestlé, GlaxoSmithKline, Colgate-Palmolive and H.J. Heinz Company. She also served as vice president of marketing for the drug store channel at AmerisourceBergen. Prior roles include vice president of customer marketing and the customer investment team at Campbell Soup Company and positions of increasing responsibility in sales and customer marketing at Procter & Gamble. McKay was the senior executive to lead a $50 million cross-functional project to redesign a leading manufacturer’s trade promotion practices and design and implement a state-of-the-art predictive business system to maximize trade support at the business unit and customer levels. She has led and launched corporate diversity initiatives at Procter & Gamble, Campbell Soup Company, SymphonyIRI and AmerisourceBergen. McKay served as co-chair for three years of an annual Episcopal Academy fundraiser, raising more than $6 million, and was co-chair for two years for the largest fundraiser for the group’s parent’s association, raising more than $600,000. She has served as a senior acolyte at St. Mary’s Episcopal Church for more than 15 years. McKay earned a bachelor’s of science degree from Miami University and a master’s degree in organizational dynamics from the University of Pennsylvania.
Chief Executive Officer
Women’s Leadership Coaching Inc.
Jo Miller is the chief executive officer of Women’s Leadership Coaching,Inc., and the creator of the Women’s Leadership Coaching™ system. Used successfully by thousands of emerging women leaders worldwide, the system identifies the key steps women must take to advance into positions of leadership and influence. Miller created the Women’s Leadership Coaching™ system after interviewing more than 1,000 women and recognizing a common set of challenges encountered as they advanced their careers — especially in industries long considered "a man’s world," such as technology, finance and energy. A leading authority on women’s leadership, Miller delivers more than 60 presentations annually to audiences of up to 1,200 women. She has traveled widely in Europe, North America, Asia Pacific and the Middle East to deliver keynotes and teach workshops for women’s conferences, women’s professional associations and Fortune 1000 corporate women’s initiatives. Miller has been developing and implementing coaching programs for emerging women leaders since 1998. She was named one of Silicon Valley’s "Women of Influence" in 2008 and serves on the board of advisors for Global Tech Women.
Leadership Speaker and Author
Working with Wisdom
Tricia Molloy loves reminding women how wise they are. She is a corporate leadership speaker, mentor and the author of Working with Wisdom. Known as The Queen of Serene, Molloy is renowned for her wise, peaceful presence and common-sense advice. Through conference keynotes and employee development programs for organizations like Kimberly-Clark Corporation, The Home Depot, WellStar Health System and the Project Management Institute, Molloy inspires professionals to be more positive and productive in achieving their goals. She is a regular contributor to the Network of Executive Women’s blogging community and serves on the NEW Atlanta marketing committee. She has been a public relations and marketing consultant for 25 years.
Jennifer Siebel Newsom
Filmmaker and Advocate
Jennifer Siebel Newsom is a filmmaker, former actress and advocate for women and girls. She has been heralded by Newsweek Daily Beast as one of "150 Women Who Shake the World” and has been included in "The League of Extraordinary Women” by Fast Company for her work in writing, directing and producing the award-winning documentary "Miss Representation," which exposes how mainstream media contributes to the underrepresentation of women in positions of power and influence. Due to the overwhelming response to the film, Newsom launched the social action campaign MissRepresentation.org, which has a mission to shift people’s consciousness, inspire individual and community action, and ultimately transform culture so that everyone, regardless of gender, can fulfill their potential. As a tireless advocate for social change, Newsom got her start with Conservation International by working with women in Third World countries, helping to develop micro-enterprise opportunities. Back in the United States, she founded Girls Club Entertainment to produce content that educates, inspires action and transforms our culture. Her most recent film project has been serving as an executive producer of the Sundance award-winning documentary "The Invisible War," which investigates the epidemic of rape in the U.S. military. Newsom graduated with honors from Stanford University and Stanford’s Graduate School of Business. She is married to California’s lieutenant governor, Gavin Newsom. She speaks about women in the media to Fortune 500 companies, universities, women’s networks and international conferences. Newsom she has been featured in TEDxWomen, Fortune’s Most Powerful Women’s Summit and the Deutsche Bank Second Annual Women in Asian Business Conference.
Vice President Strategy and Planning, North America
Hallmark Cards Inc.
Kim Newton is vice president of strategy and planning for North America at Hallmark Cards Inc., working with the North America leadership team to develop the long-term strategy for the North American business and to resolve the largest strategic issues it faces. She also directs the implementation of those strategies into short-term operating plans and key performance indicators and tracks the business’ progress against those goals. Newton leads the product portfolio management process for Hallmark North America that defines the role of each business segment in meeting Hallmark’s strategic and financial goals. She has more than 15 years of experience in consumer marketing, including brand management, specialty retail marketing, consumer and shopper insight development, new product development and multicultural marketing. Her expertise extends to strategic planning, enterprise transformations and process management. Newton joined Hallmark in 1996 as part of a rotational leadership development program for those with master’s degrees in business administration. She has held positions in several divisions, including marketing manager of the ethnic business center, senior marketing manager of Hallmark Gold Crown stores, enterprise transformation leader and product director of everyday greetings. Newton holds a bachelor’s degree in accounting from Fisk University and a master’s degree in business administration from Vanderbilt University. She is active in her community and has served on numerous boards of nonprofit organizations. Newton is a member of Alpha Kappa Alpha Sorority Inc., The Links Inc. and the United Way Tocqueville Society.
Rosalyn Taylor O’Neale
Cook Ross Inc.
Rosalyn Taylor O’Neale is a corporate leader, consultant, educator and author with more than 30 years of experience leading diversity and inclusion efforts in more than 25 countries, across four continents. A principal consultant and coach at Cook Ross Inc., she designs global diversity and inclusion strategic initiatives and identifies diverse talent. From 2008 to 2012, O’Neale served as vice president and chief diversity and inclusion officer at the Campbell Soup Company. She was instrumental in Campbell Soup Company winning the 2010 Catalyst Award. Previously, she served as executive vice president of diversity initiatives for MTV Networks and CEO of Barnes, O’Neale & Associates. O’Neale lends her expertise and thought leadership to nonprofits, educational institutions, foundations and public sector organizations. She has been quoted in Black Enterprise Magazine, Diversity Journal and Harvard Business Review and is the author of Seven Keys to Success: Unlocking The Passion for Diversity. She was named one of the "Most Influential Blacks in Corporate America" by Savoy Magazine and one of the "100 Top Executives in America" in Uptown Professional Magazine. O’Neale attended Indiana University and holds a master's degree in social work from the University of Louisville. She is a member of Alpha Kappa Alpha Sorority Inc.
Senior Vice President, Brand Strategy
Holly Pavlika is an award-winning creative marketing industry veteran and social media expert, and senior vice president of brand strategy at Collective Bias, a social shopper media company. Pavlika is the founder of MOMentumNation, which she established while serving as the executive creative director and managing director at Big Fuel, a pure play social media agency. Pavlika's extensive creative agency experience led to her having her name on not one, but two agency doors: Lowe Fox Pavlika and Margeotes Pavlika Direct. She was recognized in 2012 by Klout as the "Most Influential Agency Person." Additionally, she engages in social good projects for 10X10 Educate Girls, Every Mother Counts and Global Poverty Project, and is a UN Foundation Shot@Life Champion and part of the Mentor Circle. Pavlika's social media expertise includes co-authoring a 300-plus social media best practice playbook, writing several white papers and contributing regularly to Media Post Engaged Moms.
Navigator Sales and Marketing
In September 2012, Subriana Pierce left corporate America to become managing partner of Navigator Sales and Marketing. Her family-owned business assists clients in navigating consumer goods and retail through consulting, coaching and product representation. She previously served as senior vice president, sales and merchandising for Albertsons Southern California division. Prior to joining SuperValu, Pierce spent more than 10 years in sales and marketing roles with PepsiCo Inc.’s Frito-Lay division. She has been recognized throughout her career for outstanding achievements, including being named one of the 2013 "Top Women in Grocery” by Progressive Grocer and one of the 2012 "Top 100 under 50 Diverse Executive Leaders” by Diversity MBA Magazine. In 2011, she was named one of the "Top 25 Influential Black Women” by The Network Journal. Pierce serves as a committee leader for NEW Southern California. She previously served as co-chair of NEW Dallas and served as co-chair of the NEW Consumer Products and Retail Diversity Forum. She is a member of the Food Industry Circle Board for City of Hope. Pierce is a graduate of Spelman College, where she majored in economics and has been honored as a "Distinguished Alumnae.” She received her master of business administration degree from the University of Chicago.
Senior Vice President, E-Commerce and Publishing
Costco Wholesale Corporation
Ginnie Roeglin has worked for Costco Wholesale Corporation for 23 years, now serving as senior vice president of e-commerce, publishing and Costco Travel. Roeglin started with The Price Company as director of IT support in San Diego, prior to the merger with Costco. She was promoted to assistant vice president over IT systems development in 1992 and relocated to Seattle in 1994 following the merger. She was promoted to vice president of corporate marketing in 1996 and advanced to senior vice president of corporate marketing, services and publishing in 2000. In 2004, Roeglin took on responsibility for e-commerce. She was appointed to the executive committee two years later. Roeglin serves on Costco's Charitable Contributions Committee and Diversity Advisory Council and chairs the executive steering committee for Journeys, Costco's women's employee resource group.
Vice President, Marketing
Donna Sanker is vice president of marketing for BP’s West Coast retail business, overseeing all advertising, marketing, branding, category management, merchandising, supply chain and public relations for the ampm brand across the West Coast and for the ARCO brand in Northern California and the Pacific Northwest. More than 1,300 ARCO-branded sites operate in California, Nevada, Arizona, Washington and Oregon. More than 950 ampm locations cover the same five western states as part of selected ARCO fueling stations. The ampm chain was ranked number 16 on Entrepreneur's 2012 Franchise 500 List. Sanker joined BP, which operates in more than 80 countries through more than 20,000 retail outlets, in 1996 and has held various marketing and operations positions during her career. She earned her bachelor’s degree from University of Pennsylvania and her master’s degree from University of Southern California.
Marilyn Sherman has spent years motivating and inspiring audiences to get out of their comfort zone and get a front-row seat in life. After starting her career in corporate America, she is now a motivational keynote speaker for corporations and associations that want their people to improve morale, teamwork and communication skills and achieve more results. As a training officer for a major finance company, Sherman honed her skills to motivate audiences who are often hard to motivate. After working for Chrysler First Financial Services, she was a contract speaker for one of the top seminar companies in the United States and Canada. She officially received road warrior status after delivering six-hour professional development seminars in up to five cities a week, up to three weeks a month, for five years. In 1998, Sherman founded UpFront Presentations, a speaking and training company. Sherman has served on the boards for the National Speakers Association’s Las Vegas and San Diego chapters. She also held national positions as the chair of the Motivational Speaker Professional Expert Group and headed up four labs conducted across the country. Sherman is the author of three motivational books: Whose Comfort Zone Are You In?, Why Settle for the Balcony? How to Get a Front Row Seat in Life and Front Row Service. She is a graduate of Washington State University.
New America Foundation
Say the name "Anne-Marie Slaughter" and you’re certain to launch a conversation beset with phrases such as "gender equality," "work-family balance" and the ever-so-provocative "having it all.” As of September 2013, Slaughter serves as president of the New America Foundation, a nonprofit, nonpartisan public policy institute that invests in new thinkers and new ideas to address the next generation of challenges facing the United States. After a two-year stint as director of policy planning for the U.S. State Department, Slaughter — the first woman to hold that position — turned down a possible promotion to return home to Princeton and be with her family, which included two sons. Last summer, she ignited a global debate with "Why Women Still Can’t Have It All," her eloquent and controversial article in The Atlantic on the difficulties women face in juggling a home life while ascending to top positions in their field. Slaughter previously served as the Bert G. Kerstetter '66 university professor of politics and international affairs at Princeton University. Upon leaving the State Department in 2011, Slaughter received the Secretary’s Distinguished Service Award, the highest honor given by the State Department, for her work leading the Quadrennial Diplomacy and Development Review. She also received a Meritorious Honor Award from the U.S. Agency for International Development (USAID) and a Joint Civilian Service Commendation Award from the supreme allied commander for Europe. Slaughter is a frequent contributor to both mainstream and new media, publishing op-eds in major newspapers, magazines and blogs around the world, and curating foreign policy news for more than 25,000 followers on Twitter. A member of the Aspen Strategy Group, she has served on boards of organizations ranging from the Council of Foreign Relations and the New America Foundation to the McDonald’s Corporation and the Citigroup Economic and Political Strategies Advisory Group. Foreign Policy magazine named Slaughter to their annual list of the "Top 100 Global Thinkers" in 2009 and 2010. She has written or edited six books, including A New World Order and The Idea That Is America: Keeping Faith with Our Values in a Dangerous World. She was the convener and academic co-chair, with professor John Ikenberry, of the Princeton Project on National Security, a multi-year research project aimed at developing a new, bipartisan national security strategy for the United States. From 1994 to 2002, Slaughter was the J. Sinclair Armstrong professor of international, foreign and comparative law and director of the international legal studies program at Harvard Law School. She received a bachelor’s degree from Princeton University, a master’s and doctorate of philosophy in international relations from University of Oxford, where she was a Daniel M. Sachs scholar, and a juris doctor from Harvard.
Chief Human Resources Officer
Jill Smart is Accenture's chief human resources officer, with overall responsibility for the full employee lifecycle of all Accenture people globally. This includes resource planning, recruitment, on-boarding, training and development, staffing and deployment, performance management, engagement and retention, succession planning and transitions. She is a member of Accenture's global management committee. Before being appointed to her current position in 2004, Smart served as managing director of human resources delivery, which entailed overall responsibility for human resources operations and people development. From 2000 until 2003, she was head of the company's people enablement business practice, which included training and knowledge management. Prior to assuming HR management roles, Smart spent most of her career at Accenture leading business integration consulting work for clients in financial services, government, transportation and health services. Smart leads clients through major change initiatives by focusing on integrating strategy, technology business processes, functional applications and human performance. Smart is a fellow and director of the National Academy of Human Resources, a director of the HR Policy Association and on the executive committee of the Personnel Roundtable. She is a trustee at Chicago's Goodman Theatre and has served as an adjunct faculty member at the University of Illinois, where she is a member of the Alumni Association Board’s executive committee. Smart is a member of HR50 and the RBL Institute. Smart joined Accenture in 1981 and became a partner in 1993. She received a bachelor's degree in business administration from the University of Illinois and a master's degree in business administration from the University of Chicago.
President and CEO
Network of Executive Women
Joan Toth is president and CEO of the Network of Executive Women, the largest diversity organization serving the consumer products and retail industry. Toth, who was named executive director shortly after the association’s establishment in 2001, was appointed president and CEO in 2011. She is responsible for executing the Network’s mission of attracting, retaining and advancing women in this multitrillion-dollar business sector. She directs the Network’s staff, is responsible for its programs and services, and works closely with the Networkʼs executive committee, board of directors, Champions and committee chairs to develop and execute strategy. Toth has presided over the organization’s rapid growth. The Network has more than 7,000 members, 92 national sponsors and 20 regional groups in the United States and Canada. Prior to joining the Network, Toth launched Go-To-Market Strategies, a retail industry consulting firm, and led print, event and web business development activities for the retail/food industry publications of Bill Communications. Toth previously served as vice president and publisher of Convenience Store News and group publisher of the retail and distribution publications of Macfadden Trade Communications. Toth has served on numerous industry boards and committees, including the Supplier Board of Directors of the National Association of Convenience Stores. In 2012, she was elected to the board of directors of Rock for Kids, a nonprofit organization whose mission is to provide music education to underserved children in Chicago public schools; she currently leads the fundraising committee.
Chief Consulting Officer and Chair of the Board
Cook Ross Inc.
Leslie Traub, chief consulting officer at Cook Ross Inc., is a respected national leader in the fields of diversity, inclusion and change management. With more than 25 years of experience, Traub creates sustainable systems of change that yield greater performance, profit and possibility. She specializes in customizing and facilitating training programs, executive-level coaching, and organization-wide change and team development. Since joining Cook Ross in 1994, Traub has developed an international reputation for leading systems-based change in shifting an organization’s lenses and practices on diverse talent, especially for women. She leads major engagements with financial and professional services, legal, energy and scientific organizations, and numerous federal agencies.
Vice President of Human Resources, Operations
The Kroger Co.
Teresa Turley is vice president of human resources, operations for The Kroger Co., the nation’s largest traditional grocery retailer and operator of 3,700 supermarket, convenience and jewelry stores under two dozen names across the country. Turley joined Kroger in 1978 as a part-time cashier in her hometown of Lexington, Ky., and has held a variety of positions in store management and as division training and recruitment coordinator, human resources benefits manager, assistant human resources manager in Louisville, Ky., and director of human resources and labor relations in the Cincinnati/Dayton and MidSouth divisions. In 2007, she was promoted to corporate human resources, working with company leadership in transition and reorganization initiatives for 17 divisions across the company. Last year, Turley broadened her career to include operations. After completing operations training in the Atlanta division, she’ll work with district staff and stores. Turley, a NEW Ambassador, holds a bachelor of science degree in biology from the University of Kentucky. She is a member of Society of Human Resources Managers and hospice volunteer.
Founder and CEO
Farnaz Wallace is a thought leader, author, keynote speaker and strategic consultant focused on helping leaders and companies capitalize on cultural macro trends and define their brand’s winning value propositions and sustainable revenue models in today’s fast-changing marketplace. Founder and CEO of Farnaz Global, she is an expert on growth opportunities and an insightful interpreter and translator of the rapid social and cultural shifts affecting today's global world. Wallace coined the phrase "the new world marketplace" to help decision-makers in businesses, community leaders and the media embrace how women, youth and multiculturalism are shaping our future. As the former chief marketing officer for Church's Chicken, Wallace led the brand to five consecutive years of same-store-sales growth. A woman of Iranian background, her whole life has been a "new world” experience. Wallace believes in the spirit's deep desire for freedom, self-determination and self-expression to maintain and honor an inner state of authenticity. Wallace is the author of The New World Marketplace.
Division Vice President, Marketing
Network of Executive Women Vice Chair Annie Zipfel is division vice president, customer marketing for REI, a leading sporting goods retailer based in Seattle. She is responsible for leading customer insights, marketing planning, and customer acquisition and retention strategies. Prior to this, Zipfel served as vice president, owned brands and packaging for Target Corporation, responsible for driving growth strategies and innovation for the multi-million-dollar owned brand portfolio. She has spent her entire career in consumer products brand management and retail, including brand management roles at General Mills Inc. She received her undergraduate degree from Purdue University and her master of business administration degree from the Northwestern University Kellogg School of Management. She is a member of Northwestern University's Kellogg School of Management Alumni Council and has served as a guest speaker or panelist at Northwestern University, Harvard University, University of Minnesota, Gustavus Adolfus College and Food Marketing Institute. Zipfel volunteers at ARC and Sharing/Caring Hands.