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Valassis honored with diversity award

Wednesday, August 29, 2012  
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The workforce diversity program of NEW gold sponsor Valassis has been recognized by the American Advertising Federation for the third time.

Through the "ECHO: Driving Success and Inspiring Cultural Change” program, Valassis is committed to creating a culture where an increasingly multicultural associate population is welcomed, supported and encouraged to reach its full potential, the company said in accepting the Mosaic Award.

ECHO's mission is to drive success and inspire cultural change; achieve a workplace where every associate feels included, valued and respected; provide an environment that is diverse in thought, experience, people and action; and enhance relationships with co-workers, customers, suppliers and the community through greater understanding and appreciation of differences.

"We recognize and value different ideas, perspectives and backgrounds in our everyday decisions and actions as we embrace diversity and inclusion in all we do," said Valassis President and CEO Rob Mason. "Through greater understanding and appreciation of our differences, we continue to build a stronger community as well as a more vibrant and sustainable community."

The AAF Mosaic Awards celebrate companies that have demonstrated the success of their multicultural marketing and diversity efforts within the advertising industry. The Workforce Diversity category recognizes companies that demonstrate a strong effort to recruit, retain and promote employees from various ethnic and cultural backgrounds and develop programs that enhance employee sensitivity, knowledge and understanding of the various ethnicities and cultures within the corporate environment. Valassis also was recognized with Mosaic Awards in 2009 and 2006.

ECHO is focused on creating more inclusive organizational structures and policies; educating and developing leaders and associates; investing in community outreach; and researching and developing communication avenues. In 2011 Valassis established a committee of senior leaders who are responsible for setting actionable and measurable goals. As part of this initiative, Valassis established its first business resource group, the Valassis Women's Network, to foster women's professional development, connectivity and outreach within Valassis. Since its inception, the BRG has gained more than 300 members and continues to grow. In addition, Valassis expanded its mentoring program and established a talent steering committee.

Mosaic Award recipients will be honored at the 2012 Diversity Achievement and Mosaic Awards & Forum in October at The Hilton New York.

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