Western Michigan focuses on personal branding at fall event
Friday, October 12, 2012
NEW members learned the essentials of branding -- and how to apply those strategies
to themselves -- at the NEW Western Michigan fall event, Oct. 2, 2012 at the
Amway Grand Hotel in Grand Rapids, Mich.
speaker Deborah Guyton, CEO of Vision Matters LLC, offered advice on developing
and maintaining a personal brand and cultivating relationships to build your
career. "Relationships are key to
success, no one gets anywhere without a relationship,” Guyton said.
When developing a personal brand,
women should consider their experiences with other people. "Are they positive,
negative?” she asked. "Be assertive, go after what you
want, but do it with dignity and respect,” she said. "What’s your most powerful
The "Developing and Maintaining Brand
You” event was "a tremendous success, thanks to our sub-committee members, our
presenter and attendees,” according to NEW Western Michigan Co-Chair Logistics
Jessica Bachand. "We believe that empowering individuals with the skill set
needed to establish or strengthen their personal brands will not only provide a
competitive advantage, but will allow for personal growth in their career and
in their personal life.”
Among the companies sending delegations to the event
were Acosta, ConAgra Foods and Kellogg Company.
NEW members (back row) Karmi Middlemiss, Erica Plummer, Ashleigh
Gage, Erin Bowman, Jody Hartson and Jaynee Sherman joined (front row) Jessica
Jennifer Braginton and Amy Goodrow at the NEW Western Michigan fall
Grand Rapids, Mich.