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OfficeMax names Kim Feil chief marketing and strategy officer

Thursday, November 8, 2012  
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OfficeMax Inc. has appointed Kim Feil executive vice president and chief marketing and strategy officer.

Feil will report to President and CEO Ravi Saligram and will have accountability for all aspects of marketing across the enterprise, with particular emphasis on brand management and evolution of the company’s traditional marketing vehicles to new media, including digital and social.

"I am very pleased to welcome Kim to OfficeMax as a strong advocate for the consumer and business customer,” Saligram said. "Given her considerable expertise in segmenting customers and leveraging strategic insights, I am confident she will champion innovation efforts across new business models, formats, services and categories to drive a highly differentiated OfficeMax brand.”

Most recently, Feil served as chief marketing officer and corporate vice president for Walgreen Co. Prior to Walgreen Co., Feil held marketing and business leadership positions of increasing responsibility at companies that include PepsiCo Inc., Cadbury Schweppes, Information Resources Inc. and Sara Lee. 

Kim Feil

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