Collective Bias selects Mary Tarczynski as chief shopper marketing officer
Wednesday, December 12, 2012
Mary Tarczynski, formerly senior vice
president and general manager of MARS Advertising, has been named chief shopper
marketing officer at Collective Bias, based in Bentonville, Ark.
Tarczynski will lead the content
marketing company’s San Francisco office and oversee growth of the other
satellite offices, including New York, Minneapolis and Chicago, as more brands
and retailers look to integrate content marketing into their shopper
is truly fascinating to see how the social component has flipped the entire
shopper marketing space on its head,” Tarczynski said. "While creating
emotional appeal will always be important, understanding and addressing your shoppers
in real time has become the true differentiator.”
At MARS Advertising, Tarczynski helped drive
sales and brand equity for The Coca-Cola Company, Campbell Soup Company, The Clorox
Company and Diamond Foods, among others.