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Hallmark becomes Network’s newest platinum sponsor

Friday, February 22, 2013  
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Hallmark Cards Inc. has joined the Network of Executive Women as a platinum sponsor, supporting the Network’s mission to attract, retain and advance women in the consumer products and retail industry.

As a sponsor, Hallmark, a $4.1 billion business with greeting cards and other products sold in 38,000 stores in the United States and 100 countries worldwide, will help sustain the Network's programs, participate in national conferences and regional events and have access to the Network's career development and diversity and inclusion best practices tools.

Hallmark leadership considers "diversity and inclusion a business imperative,” said NEW Ambassador Sharon Belto, Hallmark national account sales director. "Hallmark Cards Inc. approaches D&I from three points of view: developing products that are relevant to a broad range of consumers, recruiting talent from many backgrounds and creating a work environment that makes the best use of each individual's talents.

"We support these efforts through hiring, recruiting, training, mentoring and marketing, as well as product development and an active supplier program.”

Hallmark’s Corporate Diversity and Inclusion Council works on corporate-wide initiatives including the Millennial Employee Resource Group, which encourages cross-generational learning; diversity and inclusion councils within various company divisions to support mentoring programs, cultural celebrations, educational activities and other D&I programs; and employee resource groups that emphasize opportunities to share common interests. 

The greeting card company also places an emphasis on work-life balance, always looking for ways to assist employees juggling career and home life. These efforts include:

* Child care, elder care and daily life support. Through agencies specializing in a range of everyday services, Hallmark connects employees to agencies with options for everything from child or elder care to pet-sitting or someone to wait for the cable installer. A program for care of sick children also is available.

* Educational programs and support groups. During the work day, employees may attend Weight Watchers meetings and other programs covering topics from parenting to Alzheimer’s disease. Employees grieving a loss, caring for elders, raising a child with disabilities or supporting loved ones in the military can participate in a range of support groups.

* Flexible schedules. Flex-time, part-time, job sharing, telecommuting and alternative work schedules are options when both employee and business needs allow.

* Medical Office. Treatment of work-related and minor personal injuries and illnesses for employees, as well as annual health screenings, educational health seminars and other resources are available.

* Nursing mothers’ rooms. Private rooms allow nursing mothers to return to their jobs while continuing to breastfeed. Hallmark provides some of the necessary equipment and the mothers share scheduling responsibility.

* Meal preparation. When there's no time to cook, take-home meals from the headquarters cafe are an easy solution.

* Parental leave. Hallmark offers up to six months of time off for the birth or adoption of a child for both male and female employees. Assistance with the cost of adoption is available as well.

Other work/life initiatives include a fitness center, on-site banking, postal center, support for bus pass purchases and bicycle commuting expenses, and dry cleaning services at headquarters.

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