Hallmark becomes Network’s newest platinum sponsor
Friday, February 22, 2013
Hallmark Cards Inc. has joined
the Network of Executive Women as a platinum sponsor, supporting the Network’s
mission to attract, retain and advance women in the consumer products and
As a sponsor, Hallmark, a $4.1
billion business with greeting cards and other products sold in 38,000 stores in
the United States and 100 countries worldwide, will help sustain the Network's
programs, participate in national conferences and regional events and have
access to the Network's career development and diversity and inclusion best
Hallmark leadership considers
"diversity and inclusion a business imperative,” said NEW Ambassador Sharon
Belto, Hallmark national account sales director. "Hallmark
Cards Inc. approaches D&I from three points of view: developing
products that are relevant to a broad range of consumers, recruiting talent
from many backgrounds and creating a work environment that makes the best use
of each individual's talents.
"We support these efforts through
hiring, recruiting, training, mentoring and marketing, as well as product
development and an active supplier program.”
Hallmark’s Corporate Diversity
and Inclusion Council works on corporate-wide initiatives including the
Millennial Employee Resource Group, which encourages cross-generational
learning; diversity and inclusion councils within various company divisions to
support mentoring programs, cultural celebrations, educational activities and
other D&I programs; and employee resource groups that emphasize
opportunities to share common interests.
The greeting card company also
places an emphasis on work-life balance, always looking for ways to assist
employees juggling career and home life. These efforts include:
* Child care, elder care and
daily life support. Through agencies specializing in a range of everyday
services, Hallmark connects employees to agencies with options for everything
from child or elder care to pet-sitting or someone to wait for the cable installer.
A program for care of sick children also is available.
* Educational programs and
support groups. During the work day, employees may attend Weight Watchers
meetings and other programs covering topics from parenting to Alzheimer’s
disease. Employees grieving a loss, caring for elders, raising a child with
disabilities or supporting loved ones in the military can participate in a
range of support groups.
* Flexible schedules. Flex-time,
part-time, job sharing, telecommuting and alternative work schedules are
options when both employee and business needs allow.
* Medical Office. Treatment of
work-related and minor personal injuries and illnesses for employees, as well
as annual health screenings, educational health seminars and other resources
* Nursing mothers’ rooms. Private
rooms allow nursing mothers to return to their jobs while continuing to
breastfeed. Hallmark provides some of the necessary equipment and the mothers
share scheduling responsibility.
* Meal preparation. When there's no
time to cook, take-home meals from the headquarters cafe are an easy solution.
* Parental leave. Hallmark offers
up to six months of time off for the birth or adoption of a child for both male
and female employees. Assistance with the cost of adoption is available as
Other work/life initiatives
include a fitness center, on-site banking, postal center, support for bus pass
purchases and bicycle commuting expenses, and dry cleaning services at