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Southern California learns to ‘lead through change’

Wednesday, May 15, 2013   (0 Comments)
Posted by: Barbara Francella
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More than 300 Network of Executive Women members learned to ‘lead through change” at the NEW Southern California spring event, May 14, 2013, at the historic Millennial Biltmore Hotel in downtown Los Angeles.

Panelists Bryan Kaltenbach, president of Food 4 Less; Tanya Domier, CEO of Advantage Sales & Marketing; Caryn Olson, division vice president, channel sales at Nestlé USA; and Carmen Moch, senior group vice president at Target Corporation, shared their leadership lessons in a panel discussion moderated by Tom Herman, senior vice president, grocery for Northgate Markets, and Subriana Pierce of Navigator Sales and Marketing.

Leaders are the architects of change and have to remain "in the moment and accept adaptive change,” Kaltenbach said. "Technology has created this amazing amount of information [about our customers] and it’s happening extremely fast. Change is just one day after the next and we have to keep ahead of it. The companies that will be world-class tomorrow are ones that have associates that understand that.

View event photo album on Facebook

Industry leaders buy into change much earlier than others, Domier said, "and you have to bring everyone along. It can help to lay out how you, as a leader, got to the acceptance of that change. The fear of not changing should be greater than the fear of changing.

To embrace and leverage the opportunities that come with change, leaders must create a sense of urgency among the entire organization, not just at the top, Olson said. "It's important to set the stage for people and get them almost riled up about having the change. Find where the change is working and celebrate those successes.

Moch encouraged attendees to stay team-focused during change, which she called "a part of life.” Understand where everyone is in the process of change, she advised. "Check in often. Compassion is important.”

Companies with large delegations at the event included Acosta, Advantage Sales and Marketing, Brown-Forman, Coca-Cola, ConAgra Foods, Kraft Foods, Mondelez, Northgate Gonzalez Markets, PepsiCo, Ralphs, Smart & Final, Southern Wine & Spirits, Target, Unified Grocers and Vons, a Safeway company. Food4Less sent nearly 50 executives and emerging leaders and Nestlé, headquartered in nearby Glendale, Calif., sent 30 representatives.

Pierce introduced the panel and reviewed the powerful changes reshaping the consumer goods and retail industry. She noted that gender roles in the home were changing, with more women becoming the prime breadwinner and men assuming more household duties. The population is also getting older, she noted, and there are more blended families and mixed-race couples. If you have a two-culture household, she noted, you "might want to serve Mexican food one night and something from your African-American culture the next. That affects the way we market to people.”

Region co-chair Kendra Doyel, group vice president for marketing at Ralphs Grocery Company, kicked off the event and briefed the audience on the Network's mission and the Southern California region, outlining ways that industry members could get involved. The half-day event included an opening reception, buffet dinner, silent auction and a "scavenger hunt” networking game using photos from attendees' cell phones. Special "Herradura French" margaritas, created especially for the event, were served compliments of regional sponsor Brown-Forman. Other regional sponsors included ATA Regional Services, Bacardi, LaCroix, Learning Evolution, MaxPoint, Mission, Northgate Market, One Source Industries, Pop Chips, Samuel Adams, Signco, Smart & Final, Social Sampling, Sunrise Growers Frozen Food, Sunset magazine, Southern Wine & Spirits, Unified Grocers and the USC Marshall School of Business.

From left, NEW Southern California Co-Chair Programs Kendra Doyle of
Food 4 Less joins panelists Caryn Olson of Nestle USA, Carmen Moch of
Target Corporation,Tanya Domier of Advantage Sales & Marketing, Co-Chair
Logistics JoAnn Murdock of United Grocers Inc., panelist Bryan Kaltenbach
of Food 4 Less, and moderators Subriana Pierce of Navigator Sales and
Marketing and Tom Herman of Northgate Markets.


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