Pacific Northwest explores social media’s impact
Wednesday, May 22, 2013
Posted by: Barbara Francella
than 50 Network of Executive Women members learned to leverage social media for
professional advantage at the NEW Pacific Northwest spring networking event,
May 16, 2013 in Bellevue, Wash.
Brown, director, digital communications and social media at The Coca-Cola
Company; Libby Catalinich, director, corporate communications at REI; Brooke
Angles, principal and founder of Admosis Media; and Katie Ryan, reporter, employee
communications at Costco Wholesale Corporation, shared their experiences and
knowledge of social media and its impact on women in today's workplace.
lead the "social media charge,” as Twitter users are 64 percent female,
according to discussion moderator NEW Pacific Northwest Co-Chair Programs Gillian
Crossan, director, strategic relationship management for Deloitte. Individuals
spend an average of 12 hours a week on social media, she noted.
involvement in social media translates to a unique sphere of influence,
View event photo album on Facebook
Catalinich said she uses social media daily "for issue management or idea
generation.” REI’s mobile website, she noted, allows employees to engage
regularly. "We’ve had it for about a year,” she said. "They can speak to each
other and we can make announcements before the news goes public. There is
credibility that comes from one-on-one employee conversations, more so than
hearing just from the leadership.”
communication through social media is huge,” Ryan agreed, praising its impact
on companies exercising strong ethical philosophies with employees who become the
its benefits, social media as an employee communication tool has yet to be
embraced by many companies. The challenge is "figuring how to take all of the
feedback and information and make all of it useful and relevant,” Angles said.
also spoke to managing a personal brand through social media, saying she has become
more selective in what she talks about as her social media circles include more
colleagues and business connections.
media is relevant across generations, Brown said. "Generations Y and Z get 90
percent of their news from digital and 10 percent from paper,” she said, adding
companies need to rethink internal communication for the digital age.
(From left) Event panelists Libby Catalinich of REI, Ashley Brown of The
Coca-Cola Company, Katie Ryan of Costco and Brooke Angles of Admosis Media
join NEW Pacific Northwest Co-Chair Programs Gillian Crossan of Deloitte,
who moderated the discussion on the the impact of social media in the workplace.