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NEW awards $25,000 in 2013 scholarships

Monday, July 8, 2013   (2 Comments)
Posted by: Barbara Francella
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The Network of Executive Women has awarded $25,000 in scholarships to five women pursuing careers in the consumer products and retail industry. Scholarships for 2013 were awarded in June to doctoral student Laurel Cook of University of Arkansas, graduate student Tiffany Bliss Pierce of Ohio State University, and undergraduates Paige O’Neill of Saint Joseph’s University, Mindy Tiu of University of Texas-Dallas and Katie Streepey of University of Arkansas.

In addition to their NEW scholarships, Streepey and Tiu were awarded the Network’s inaugural Michele Hanson Trailblazer Scholarship Award. The Network awards this scholarship to women who have shown exemplary leadership and determination in creating and building a successful women’s, industry or community initiative and who have made a significant difference in the lives of others. The scholarship is named for Michele Hanson, CEO of ExecuInsight, who served as the Network’s president from 2001 to 2003. Hanson’s consumer products industry leadership roles have included vice president, sales of McLane Co. and director of sales for the Minute Maid division of The Coca-Cola Company.

"Michele Hanson has exemplified the traits common to women leaders -- determination, commitment, intelligence and courage -- and used them to help shape the discussion of gender equity in our industry and advance the careers of countless women," said Kathy Bayert, NEW vice president of learning and advisory services.

Donate to the NEW Scholarship Fund

Streepey, a retail marketing and management major, is founder and past president of Students for Retailing Excellence, part of the National Retail Federation Student Association, and a member of the Center for Retailing Excellence Student Advisory Board. She also served as a student ambassador for the university’s Sam M. Walton College of Business. In 2011, Streepey was recognized by the National Retail Federation as a "Future Face of Retail.” As a campus ambassador for General Mills during the last school year, she served as a point of contact for students. Her industry experience includes a marketing internship with Acumen Holdings and a marketing and trend analysis internship with Goodmark USA.

"Retail is a truly unique field in that innovation in the industry is palpable,” Streepey said. "I have been blessed to catch a glimpse into the ever-expanding world of retail. I have learned though my work experience that I thrive in a fast-paced environment, which has been a deciding factor in choosing the retail industry, and the retail industry choosing me. With creativity and innovation playing such a high role in the demand for talent, it can bring experts of many different backgrounds together. The result is astounding.”

Tiu, majoring in marketing and management information systems, serves as promotions chair and membership chair for the on-campus chapter of the American Marketing Association.Her industry experience includes internships at J.C. Penney and Nordstrom and work as a marketing research analyst at Haute Decor LLC.

A class assignment led Tiu to develop a university parking phone app, which won a business idea competition and the interest of producers of ABC’s "Shark Tank” show, where she advanced to the final auditions.

"Retail is a fast, dynamic field in which I believe my quick-thinking, communication skills and immense desire to help people will allow me to gain an edge as a retail manager,” Tiu said.

Industry scholars

Cook, a marketing major, is the co-author of a number of abstracts, including "Leaner Choices? The Potential Influence of the Inclusion of Nutrition Facts Panels on Consumer Evaluations and Choices of Ground Beef Products" for the Journal of Public Policy. Cook has taught marketing courses at University of Arkansas and Union University, where she earned her undergraduate and master’s degrees. Her industry experience includes associate brand manager at Black & Decker.

She is a University of Arkansas Doctoral Academy Fellow and an American Marketing Association Marketing & Public Policy Consortium Fellow. "There are several lessons that have been reiterated during my career at Black & Decker and as a PhD student,” Cook said. "The realization that had the greatest impact for me was the importance of moving beyond a transaction-based mindset in business processes. By working with consumers during focus groups at Black & Decker, and then conducting consumer-centric experimental studies as a graduate student, I learned to recognize a consumer's value above and beyond point-of-sale.”

Pierce, who is working toward her master’s degree in global marketing strategy, has worked as an account executive for Omnicon, developing strategic in-store promotional programs for Kmart, Sears, Disney and other Fortune 500 clients. Her time at Omnicon "helped me develop my passion for creating deep engagement between consumers and brands,” said Pierce, a NEW member.

"Bliss has a lifelong commitment to addressing women's issues, an ongoing interest in world affairs and a deep belief in the importance of making the world a better place,” said Scott Griffin, chief sustainability officer at Greif and lecturer at Ohio State University. "Most importantly, I believe Bliss to be an individual of impeccable integrity. I strongly believe that her personal approach, passion and experience will make her a worthy recipient of this scholarship.”

O’Neill, a food marketing major, has gained industry experience through internships in the area of public affairs and corporate social responsibility at Campbell Soup Company and merchandising at Merck Consumer Care.

At Campbell Soup Company, "Paige was a great team player and impressed the entire group with her professionalism and excellent results,” according to Dave Stangis, vice president, public affairs and corporate responsibility. "She supported the team on a range of projects that stretched from administrative to strategic and excelled at coordination and communication, both written and verbal.”

Laurel Cook

Tiffany Bliss Pierce

Paige O’Neill

Mindy Tiu

Katie Streepey


LaShada Lewis, The Hershey Company says...
Posted Tuesday, July 9, 2013
Congratulations to all the candidates and ensure you continue to share your experience and empower others to lead the way as you continue your proffessional journey.
Nina M. Brackeen, Goodmark Group says...
Posted Tuesday, July 9, 2013
Congratulations to my former intern, Katie Streepey, and all the candidates. Katie, I am so proud of you, and not the least bit surprised.

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