“How can I best position myself for a career in retail?”
Thursday, July 11, 2013
Posted by: Barbara Francella
By Trudy Bourgeois
I am a recent college graduate who works part time in
a retail setting. What advice do you for a young woman who wants to be well
positioned for a career — not just a job — in retail?
First, you must understand that selling
groceries — or any product in the retail world — is about people. Develop the
capability to create a great customer experience by understanding the customer.
Tap into Nielsen, IRI and other resources to help gain a better understanding
of the shopper. After you have done that, you can step back and evaluate where
there are opportunities to make recommendations and establish yourself as a
The second piece of advice I would
offer is this: Think about building people
development and management
capabilities. Long gone are the days that you "stack 'em high and sell
'em cheap” to make money in retail. There are two customers in every
business — the internal
customer and the external
customer.You need to understand the internal customer must be
satisfied, engaged and valued to provide the service to the external customer
in a way that creates a relationship and an experience.
you to get involved in the Network of Executive Women, find a mentor, ask lots
of questions and always remain curious.
Bourgeois is happy to answer your career questions. Please email them to NEW
Communications Manager Barbara Grondin Francella.
Trudy Bourgeois is a veteran of the consumer goods industry, founder and CEO of The Center for Workforce
Excellence and NEW
Executive Leaders Forum conference designer.
expressed in signed blogs and user comments are those of the authors and do not
necessarily reflect the opinions of the Network of Executive Women or its
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