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Safeway’s Larree Renda recognized as 'Trailblazer'

Monday, July 22, 2013   (0 Comments)
Posted by: Barbara Francella
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Larree M. Renda, executive vice president of Safeway Inc., is the recipient of the distinguished Trailblazer Award, recognized for her leadership, vision and influence by Network of Executive Women and Progressive Grocer. Renda will be honored at the 2013 Top Women in Grocery gala, Nov. 5, 2013, at The Westin Chicago North Shore, in Wheeling, Ill.

Established in 2012, the Trailblazer Award recognizes a single food industry executive who has blazed new trails for women in the retail food industry.

As one of Safeway’s top executives, Renda is responsible for all retail strategies and a broad range of administrative functions for one of the largest food and drug retailers in North America. Her responsibilities include retail strategy, labor relations, public affairs, communications, government relations, health initiatives, human resources, corporate social responsibility, sustainability, philanthropy, industrial engineering, re-engineering, information technology and real estate. During the course of her career, Renda has been widely recognized as an innovator and a change agent on a range of different fronts. For example, she and her team managed Safeway through the longest labor dispute in the history of grocery retailing in Southern California in 2003 and 2004 – permanently changing the retail food landscape nationally.

Under her leadership, Safeway developed the first state-of-the-art satellite communication system with the speed and capacity to reach each of the company’s retail and support facilities. Renda is credited with a range of other initiatives including the company’s service strategy that continues to rank the company among the elite service providers in American business. Among her other achievements: she is responsible for creating and driving Safeway’s Corporate Social Responsibility strategy as well as a major initiative that resulted in a record setting eight-plus years of cost reduction.

A multi-year Top Woman in Grocery winner, Renda oversees two of Safeway’s wholly-owned subsidiary corporations: Safeway Health Inc., a business venture created to provide assistance to other companies in their efforts to create a culture of health and better health options for their employees, and Property Development Centers Inc., a shopping center development company.

Renda also is a member of the board of directors of Casa Ley, Safeway’s joint venture in Mexico, and serves as chairwoman of The Safeway Foundation, which oversees the grocer’s charitable giving activities. Under Renda’s direction, Safeway annually contributes more than $200 million to a range of charitable initiatives, including food banks, education, and breast and prostate cancer awareness and research, as well as other health services and organizations supporting people with disabilities, such as Easter Seals, Special Olympics and Muscular Dystrophy Association.

A staunch supporter of Progressive Grocer’s Top Women in Grocery award program since its inception in 2006, Renda has lent vigorous support to NEW’s programs and mission over the years.

Progressive Grocer’s 2013 Top Women in Grocery awards program marks the seventh year the national trade publication has recognized the invaluable contributions of women from all walks of the retail food industry in three categories: Senior-Level Executives (open to retailers, suppliers and wholesalers with titles of vice president or higher); Rising Stars (retailers, suppliers and wholesalers with job titles above store manager, but below vice president); and Store Managers.

Larree M. Renda

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