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NEW Florida embraces 'change leadership'

Wednesday, September 18, 2013   (0 Comments)
Posted by: Barbara Francella
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More than 200 Network of Executive Women members learned leadership strategies for changing times at the NEW Florida fall event at the A La Carte Pavilion in Tampa, Sept. 13, 2013.

Andrea Bortner, chief human resources officer for Catalina; Emily Ferreira, vice president, transformation leadership team at Valassis; Karen Ress, vice president, international at Nestlé Waters North America; and Ena Williams, senior vice president, 7-Eleven Inc. offering their insights on "Embracing Excellence through Change Leadership.” The discussion was moderated by NEW Past President Michele Hanson, CEO of ExecuInsight LLC.

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"Change is a process and very fluid. Take risks and take control, but don’t forget to be flexible,” Bortner advised.

Ress encouraged members to "be in charge of your own career,” saying women "need to voice their objectives and where they want to go.”

While people may not always remember what you say, they will remember how you made them feel, Ferreira noted.

Williams advised attendees to "make sure that you know your work. Know what you are capable of in front of change.”

While both genders "bring something to the table” during times of change, "men are more vocal [and] women are generally detail-oriented and have a third eye,” Ress said.

Organizations sending large delegations to the event included Acosta Sales & Marketing, Altria, Catalina, Coca-Cola, Kellogg Company, Kraft, PepsiCo and Publix Supermarkets Inc.

(From left) NEW Florida officers Julie Lutz of MOM Brands, Michele Williams of
Taylor Farms, Tina Oliver of Advantage Sales & Marketing, Trish Brynjolfsson of
Catalina, Karen Morrell of Colgate-Palmolive, Heidi Bangos of The J.M. Smucker
Company and Lauren Metcalf of Acosta Sales & Marketing meet at the NEW Florida
fall event in Tampa, Sept. 13, 2013.

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