NEW Atlanta hears ‘what men don’t want to’ share
Monday, October 21, 2013
Posted by: Barbara Francella
than 260 Network of Executive Women members learned how to engage men in the
effort to advance women in the workplace at the NEW Atlanta fall networking
event, Oct. 9, 2013, at Newell Rubbermaid corporate headquarters.
"Getting men to buy into a woman’s leadership strategy is as uncomfortable as a
man wearing women’s shoes,” according to author and gender strategist Jeffery Tobias
Halter, president of YWomen.
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Men are not actively devising a plan to keep women from excelling, Halter said, but they are building alliances before the conversation about advancing women ever
begins. Women, he said, must take the initiative to engage male champions.
women view leadership competencies differently, Halter added, saying women need
to ask for stretch assignments, raises and promotions, just as their male
counterparts do. By adopting these male leadership competencies, women will advance
to leadership positions, including seats in the boardroom.
Orlinda Stansberry-Jackson of Colgate-Palmolive said Halter made her realize, "to
be more effective in the workplace, I need to engage my advocates earlier in
the decision-making process.”
Rubbermaid’s COO Bill Burke also addressed the group. "Newell Rubbermaid’s
commitment to the mission of NEW was unmistakable,” said Meredith Smythe of The
Coca-Cola Company. "What a fabulous example it sets to have Bill Burke, speak
and support the mission of NEW.”
Among the organizations sending large delegations to the event were The
Coca-Cola Company, Colgate-Palmolive, Grant Thornton LLP, Kimberly-Clark
Corporation, Newell Rubbermaid Inc., PepsiCo Inc., The Home Depot Inc. and The
Weber, CFO for Wise Foods, and Bill Burke, COO at Newell
Rubbermaid, join keynote
speaker Jeffery T. Halter, president of
YWomen, at the
NEW Atlanta fall event