Digital Command Center lifts NEW social media
Monday, November 4, 2013
Posted by: Barbara Francella
The Network of
Executive Women’s Digital Command Center, unveiled for the first time at the
NEW Leadership Summit, Oct. 21-23, 2013, energized the Network’s event-related
social media effort, generating nearly 5 million impressions across Twitter,
LinkedIn, Facebook and other platforms.
The Digital Command
Center, powered by NEW gold sponsor Collective Bias in conjunction with Mutual
Mind, pulled in real-time content and photographs from online social media
conversations centered around #NEWSummit, #Women2020 and other key words.
"We were thrilled
to bring this cutting edge technology to the Leadership Summit," said NEW
Ambassador Mary Tarczynski, chief shopper marketing officer for Collective
Bias. "It allowed participants to share and interact live and gave
non-attendees a chance to follow the conversation.”
There were 615 online
social interactions from 201 users during the three-day event.
with Collective Bias -- one of the industry's largest social media agencies --
helped us make more connections on social media than ever at a NEW event,"
said NEW Communications Director Rob Wray. "This partnership, along with
our NEW Summit Mobile app, puts the Network at the leading edge of social,
mobile and search."
The NEW Leadership Summit conversation continues with links to the conference
materials and recap videos on Facebook,Twitter and the NEW Leadership Summit website.
Collective Bias will
continue to assist NEW with spreading the word of the Network’s "Women 2020: The Future of Women’s
Leadership in Consumer Products and Retail” report through social
NEW and Collective Bias partnered on the Digital Command
Center at the NEW Leadership Summit 2013.