Vicki Felker, Barbara Walker to co-chair NEW Forum
Thursday, December 19, 2013
Posted by: Barbara Francella
Vicki Felker, vice president of pet specialty,
customer development group for Nestlé Purina PetCare, and Barbara Walker,
senior vice president, consumer marketing for Safeway Inc., will serve as
co-chairs of the NEW Executive Leaders Forum 2014, July 29-31 at the Terranea
Resort in Los Angeles. Three hundred senior executives in the retail and consumer goods industry are expected to attend the invitation-only event.
"As a NEW Board member at-large, Vicki has shared her innovative ideas and
passion for advancing women in the industry,” said NEW Forum designer Trudy
Bourgeois, CEO and Founder of The Center for Workforce Excellence. "She
epitomizes the theme of this year’s NEW Forum: ‘Power. Influence. Impact.’ When
she pours her energy into a project, things happen, and I’m looking forward to
working with her shaping the NEW Forum programming.
"Barbara Walker's talent for delivering a message in a powerful way will
influence the way the NEW Forum delivers on its goal to provide senior
executives inspiration and insights to strengthen their leadership skills and
leverage the talent around them,” Bourgeois said.
During her 27 years at Nestlé Purina PetCare, Felker
developed expertise in leading and managing organizational change, strategic
planning and building a high-performance culture. She served three terms as the
president of Nestlé Purina’s Women’s Leadership Forum, whose mission is to
positively influence the organization’s culture and support the development of
a diverse workforce to drive business results.
At Safeway, Walker is responsible for the integration
and activation of all consumer-facing communication. She leads brand strategy
and creates shopper-relevant communication solutions and integrated channel
activation in broadcast, print advertising, direct mail, public relations and digital.