NEW sets membership and sponsorship records
Sunday, March 30, 2014
Posted by: Barbara Francella
The Network of Executive Women reached new heights in
membership, sponsorship and event attendance last year, according to the
Network’s just released 2013 Annual Report to its stakeholders.
"Last year, the Network helped more women advance their
careers and more companies better their workplaces and strengthen their
businesses than ever before,” said NEW President and CEO Joan Toth. "With the
launch of the NEW 2020 initiative, 2014 promises to be a game changer for the
Network and our stakeholders.”
Join NEW Annual Report Town Hall Briefing
April 3, 1:00-1:30 pm ET
The NEW Annual Report 2013 features in-depth profiles
highlighting NEW’s impact on four Network members — Donna Giordano of Ralph’s
Grocery, Latoya Conners Gray of Sears Holdings Corporation, Shilpa
Pai of Deloitte and Vicki Schwartz of Schwan’s. A case study of Ahold USA shows
how the grocery company leverages NEW to increase gender diversity, build
leadership skills and boost its bottom line.
Membership grew 23.7 percent to more than 8,500 in 2013, and
the number of companies represented by NEW grew by 42 to 749. More than 800 NEW
members -- nearly one in 10 -- served as a national regional leader or
NEW regions grew from 19 to 20 last year following the
launch of NEW Denver. These regional groups hosted 121 learning events and
mixers, which drew a record-setting 15,100 members and supporters, an increase
of 23 percent.
Attendance at members-only national conferences and
learning events, NEW Leadership Academy webinars and NEW-hosted events at
industry meetings reached 7,100.
Download the infographic
Contributions from the Network’s 97 national sponsors
equaled $2.63 million, up from $2.18 million from 84 national sponsors a year
ago. Twenty new national sponsors joined the Network.
National sponsorship represented almost half (48.7
percent) of the Network’s record $5.4 million income. The
Network’s sold-out national conferences — NEW Executive Leaders Forum and NEW
Leadership Summit — were responsible for 27.3 percent of total income. Regional
events contributed 11.8 percent, regional sponsorship comprised 3.6
percent and membership dues contributed 2.7 percent.
Successful Network initiatives included the April redesign
of the Network’s website with more than two dozen career and industry bloggers;
two mobile apps for national conference attendees; NEW SmartBrief, a weekly
newsletter on women’s leadership; and the framework development for NEW 2020,
the Network’s ongoing strategic initiative designed to shape the Network’s
Focus groups, executive interviews and survey results completed
for NEW 2020 inspired a 36-page report, "Women 2020: The Future of Women’s
Leadership in Retail and Consumer Goods.” The comprehensive report — part of
the Network’s Women’s Leadership Series — looks at the benefits and barriers
to women’s leadership in retail and consumer goods. It was distributed to more
than 40,000 members, supporters and industry c-suite executives.
Download the report