5 easy steps to build your personal brand
Saturday, May 10, 2014
Posted by: Barbara Francella
By Betsy Hosick
In a recent conversation with a person I am mentoring, this
question came up: "How do I build my personal brand and get my name out
there so that I'm thought of when a potential promotion comes up?”
It was a great question and one I get quite a bit. Building
a personal brand is done over time and certainly not the moment before you
apply for a position. Like advertising in retail, you have to first determine
who the target audience is and the message you want to get across.
I use what I refer to as a "Network Plan.” (See below.)
It is a pretty simple tool and will work whether you are building a business
case or building a personal brand.
Here's how it works:
1. Identify your
stakeholders. Who are you trying to reach? Who is your target audience? The
list can be as long as you want it to be.
2. Determine how
supportive the stakeholders are. Rate them on a scale of 1 to 5, from least
supporting (or, perhaps, they don’t know you yet) to 5 for very supportive.
3. Rate the
stakeholders' influence. How can they influence your career or positions
you may have interest in over time? Use the same 1-5 scale.
4. Consider what
these people should know about your talents and ability to contribute.
5. Develop a plan on
how to engage these people. How will you increase their awareness of what
you want them to know about you and find opportunities to share your talent.
Each person’s plan will be
different. Remember, you own your career, so don’t leave it to chance!
No brand will stand if it's not credible. The best way to build your brand is to do the
best job you can where you are.
Build your credibility by the work you do and then advertise yourself to increase your
A Sample Network Plan
Betsy Hosick is past chair of the Network of Executive Women and general manager, procurement - downstream, technology and services, for Chevron Corporation. Her 30-plus-year career in the convenience and petroleum industry has human resources, field operations, marketing, merchandising, distribution and procurement and supply chain management. She has received numerous awards, including Chevron’s coveted Chairman’s Award recognizing her as "Better than the Best.”
Views expressed in signed blogs comments are those of the authors and do not necessarily reflect the opinions of the Network of Executive Women or its Officers, Board members and sponsors.