New York Metro discovers a ‘brand new you’
Thursday, April 10, 2014
Posted by: Barbara Francella
than 250 Network of Executive Women members learned the value of personal
branding at the NEW New York Metro spring learning event, April 2 at the
Liberty House Restaurant in Jersey City, N.J.
Industry executives Toby Johnson, senior director, sales at PepsiCo Inc.; Julie
Krueger, retail industry director at Google; and Kathleen Russello, executive
vice president of human resources at Ahold USA, shared their thoughts during "A
‘Brand’ New You — Leadership Lessons for Creating Your Best Self
at Work.” The discussion was moderated by Cathy Sutherland, executive vice
president, Kensington International.
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Leadership requires bringing a whole, authentic self to work, the panelists
agreed. They offered these other takeaways:
— knowing what you’re good at, your skills and
your passions — is as important as the way people view you. Reconciling
the two will help you discover your brand.
- Seek out
the "brand lovers” who will respond to your best self and know that leaders
need to understand your brand before they can tap you on the shoulder.
- There is
an intangible emotional value to what you bring to the table. Not only should
you recognize how yours is different from others’, know what you do and how you
brand is unique. There is no preexisting mold for you to fit into.
Organizations sending large delegations to the event include Acosta Sales &
Marketing, Advantage Sales & Marketing, Altria, Ferrero USA,
GlaxoSmithKline, Kraft Foods Group Inc., PepsiCo Inc., Stop & Shop and
Wakefern Food Corporation.
NEW New York Metro Co-Secretary
Catherine Sutherland of Kensington
International, Logistics Co-chair Ellen
Compesi of Diamond Foods Inc.
and Programs Co-chairs Nancy Freda-Smith of Ralph
Lauren and Ann
Nichols of Stop & Shop connect at the learning event, April