Members become 'masters of change' in Cincinnati
Wednesday, May 7, 2014
Posted by: Barbara Francella
Senior consumer goods
and retail executives shared advice for "mastering the changing marketplace”
with more than 500 NEW members at sold-out NEW Cincinnati learning event, May
1, 2014 at the Westin Cincinnati.
Panelists Michele Buck,
president, North America at The Hershey Company; The Kroger Co. CEO Rodney
McMullen; Carolyn Tastad, global customer business development officer for
Procter & Gamble; and David Williams, CEO of Deloitte Financial Advisory
Services, offered their approach to leveraging change. NEW Cincinnati Co-chairs
Amy Eskoff Garrett, director, e-commerce channel at Procter & Gamble,
moderated the discussion.
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The executives shared
their organizations’ approach to the changing marketplace and workplace.
Deloitte, for instance, "champions our talent, and particularly women and
people of color,” Williams said. "Leadership is not a hierarchical event.
Everyone can be a leader.”
More than a decade ago,
Kroger’s leadership team decided diversity was more than just gender, color and
ethnicity, McMullen said. "Now it's a person’s personal circumstances, budget and
experience that is meaningful.”
Tastad reminded NEW
members that it’s "important to understand Millennials and the work/life
balance needs they have.” Effective leadership
plays a critical role in navigating change, she said. "[Successful] leaders
have a natural curiosity. They embrace [and] thrive in change. They embrace
diversity. They see things differently and have the ability to see around
"The best trait of a
great CEO is a passionate curiosity,” Buck agreed. "The world is changing
faster and we have to be change agents.”
Work/life balance is increasingly
a challenge, with many integrating work into home life and vice versa. "Asking
questions when deadlines are unreasonable or too demanding can lead to a better
understanding of the real timeline and need,” Williams said.
To motivate, manage and
retain women in today’s work environment, Williams said Deloitte began "asking
women what worked for them vs. asking men what worked for women.”
"Seventy percent of
customers are women,” Buck added. "It takes women to understand women and be
role models for other women.”
large delegations to the event include Accenture, Catalina, The Clorox Company,
The Coca-Cola Company, dunnhumby, General Mills Inc., The Hershey Company,
Kellogg Company, Kimberly-Clark Corporation, Kraft Foods Group, The Kroger Co.,
Nestlé Group, Nielsen, PL Marketing and Procter & Gamble.
NEW Cincinnati Co-Chair
Amy Eskoff Garrett of Procter & Gamble joined Michele
Buck of The Hershey
Co., Carolyn Tastad of Procter & Gamble, David Williams of
Financial Advisory Services LLP and The Kroger Co.'s Rodney McMullen
Holsclaw, NEW Cincinnati co-chair.