Execs share career-boosting tips in Seattle
Thursday, June 12, 2014
Posted by: Barbara Francella
than 70 industry members learned strategies to advance their careers at the NEW Pacific Northwest spring learning event, June 4, 2014 at the Seattle Sheraton.
Women who want to move into leadership roles face a number of challenges, including
"you can’t get a next-level job without leadership experience, but you can’t
get the experience without the job.” said keynote speaker Jo Miller, CEO of
Women’s Leadership Coaching Inc. Miller was joined by Dawn Hepburn, territory
finance manager for Brown-Forman; Jennifer Dimaris, vice president, channel
brand management at Starbucks; Lisa Austin, executive vice president, sales at
Oberto; and Kim Johnson, district manager, Seattle area for Albertsons, who
offered career-building advice.
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bias is another obstacle. While men continue
are typically evaluated and promoted based on their potential, women are
evaluated on their accomplishments. Also, women most often apply for a new role
when they believe they meet all of the position’s requirements, while men will
apply when they meet 60 percent of the job’s requirements, which leads to fewer
women being promoted. "Women should ask for the job early and often,” Miller
Dimaris advised women to "create visibility – share metrics with managers and
ask that they share upward.”
to lay career groundwork with sponsors and mentors. "Mentors coach you,” she
explained, while "sponsors promote you to others.”
"Don’t wait too long to know and express that you are ready,” Johnson said.
"Line up people and resources based on each person’s core skills,” Hepburn
know your team and their skills to be able to better leverage them,” Dimaris
added. "Get everything out in the open at the beginning, work on advancing your
relationships over time.”
Peer input can inform your career choices. Consulting with former peers about
past successes is helpful. "Have open conversation and talk about why you were
promoted,” Dimaris said.
warned against giving into insecurity. "Realize you are never fully ready for
your new role,” she said. "Trust in yourself and be patient once you land the
sending delegations to the event include Advantage Sales & Marketing,
Brown-Forman, Costco and Starbucks.
Katie Moore of GE, Howard Robboy of Consumer Connection, Desire' Hunter
of Brown-Forman, Jeff Heiberg of Consumer Connection and foodservice
professional Maria Costin enjoyed networking at the NEW Pacific Northwest
spring event in Seattle.