3 ways to embrace risk (and move ahead)
Sunday, September 14, 2014
Posted by: Barbara Francella
By Joy Chen
always give advice about taking risks. We hear it from graduation commencement
speakers and keynote speakers who share their personal life journeys. The
advice is always the same: Take risks to move forward or be successful.
word "risk” feels scary, a daunting commitment or decision. I never understood
how to activate the advice to "take risks,” until I looked back at my career
and realized I did take risks.
Related: "A CEO asks:
Are you negotiating for yourself?”
risks — big and small — takes you out of your comfort zone, allowing you to
learn, grow and be challenged. But the most important thing about taking risks
is this: risks eventually pay off. The risk is a step to enable you to get
closer to your ultimate career or other goal — and you will not get closer,
faster without taking that leap.
Here are three considerations when taking a career risk:
1. Forget the linear line to the top. A lateral move can
sometimes be better. Building skills using lateral roles is a way to get
exposure to other leaders. If you are in an operating role, take a corporate
strategy role to strengthen other skills. I am an excellent brand marketer,
that’s my background, but my goal is to run a business someday. I once chose an
operations/manufacturing assignment to help a company roll out demand and
operations planning. It was a lateral move, but I improved my influence and leadership
skills, while learning about a function that was unfamiliar to me.
2. Take a job that differentiates you from
I’ve always thought it’s best to follow the career path of others. If it was successful
for them, it should be successful for me. But that is not always true; there
are so many factors involved in everyone’s unique situation and success.
Although I am a marketer, my first promotion to vice president in a consumer
products company was vice president of sales. Looking back, it was the pivotal
role in my career and set me up to be a successful CEO. That position taught me
how to motivate and inspire team members in a different functional department,
while learning a new functional expertise. Everything was new and the job pushed
me to learn and grow. The role also differentiated me from other women and men
in the marketplace who wanted a general manager or CEO job.
3. Timing is everything. Make a major move
because the time is right. Opportunities present themselves. When the timing
feels about right, grab one. Don’t worry about whether you are completely ready — no one is ever completely ready. You are better than you think. I was ready
to do something different after 17 years at a major consumer goods company. I
wanted to run a business that had high growth potential and offered products
that were on trend. I wanted to run it independently without the corporate
infrastructure. I knew what I wanted and did not worry about if I could do it all
or not. I was patient and when the opportunity presented itself, I became the
CEO of Yes To Inc., a once-struggling company that now offers natural skincare products
in nearly 25,000 stores globally.
are no guarantees. However, if you don’t make bold moves, career advances will not
happen quickly for you. Take the offensive. Take a risk when it will move you
closer to your ultimate career goal.
Chen is the CEO of Yes To Inc., the number-two brand in the natural personal
care category. Prior to Yes To Inc., Chen served as a senior leader in
marketing, sales and operations at The Clorox Company. The San Francisco
Business Times recognized her in 2012 as Most Admired CEO of the Year and in
2013 and 2014 as one of the Most Influential Women in Business.
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