Branding secrets revealed at NEW SoCal event
Wednesday, October 15, 2014
Posted by: Barbara Francella
Defining a personal
brand takes "clarity, consistency and constancy,” according to senior
executives who offered their advice on creating leadership presence at the NEW
Southern California learning event, Oct. 7, 2014, at the Richard Nixon Library
in Yorba Linda, Calif.
Panelists Donna Giordano, president of Ralphs; Rob McDougall, president and CEO
of Gelson's Markets; Valerie Oswalt, vice president of sales, west region for
Mondelēz International; and Tanya Domier, CEO of Advantage Sales &
Marketing, offered their insights on "personal branding” to more than 250 NEW
members at the event. The discussion was moderated by Sue Klug, senior vice
president and chief marketing officer for Unified Grocers.
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essential to defining and marketing a personal brand, the panelists agreed,
noting that words and actions are continually under scrutiny. Women should
focus on their behavior outside of work, too, especially on social media, where
current and potential employers and career stakeholders are active.
When defining your
personal brand, be open to input from colleagues and superiors, Domier advised.
"Feedback is a gift."
Klug shared how aligning
corporate goals to her personal brand enabled her to ascend to leadership
large groups to the event included Acosta Sales & Marketing, Advantage Sales
& Marketing, Food 4 Less, Nestlé Group, Ralphs, Smart & Final and
NEW Southern California Co-Chairs Kitty
Dunning-Boozari of Don Jagoda Associates (far left) and Cynthia Weifenbach of
CLW Consulting (far right) join panelists Sue Klug of Unified Grocers Inc.,
Donna Giordano of Ralphs Inc., Rob McDougall of Gelson's Markets, Tanya Domier
of Advantage Sales & Marketing and Valerie Oswalt of Mondelēz International
at the NEW Southern California event.