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Branding secrets revealed at NEW SoCal event

Wednesday, October 15, 2014  
Posted by: Barbara Francella
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Defining a personal brand takes "clarity, consistency and constancy,” according to senior executives who offered their advice on creating leadership presence at the NEW Southern California learning event, Oct. 7, 2014, at the Richard Nixon Library in Yorba Linda, Calif.

Panelists Donna Giordano, president of Ralphs; Rob McDougall, president and CEO of Gelson's Markets; Valerie Oswalt, vice president of sales, west region for Mondelēz International; and Tanya Domier, CEO of Advantage Sales & Marketing, offered their insights on "personal branding” to more than 250 NEW members at the event. The discussion was moderated by Sue Klug, senior vice president and chief marketing officer for Unified Grocers.

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Authenticity is essential to defining and marketing a personal brand, the panelists agreed, noting that words and actions are continually under scrutiny. Women should focus on their behavior outside of work, too, especially on social media, where current and potential employers and career stakeholders are active.

When defining your personal brand, be open to input from colleagues and superiors, Domier advised. "Feedback is a gift."

Klug shared how aligning corporate goals to her personal brand enabled her to ascend to leadership roles.

Organizations sending large groups to the event included Acosta Sales & Marketing, Advantage Sales & Marketing, Food 4 Less, Nestlé Group, Ralphs, Smart & Final and Unified Grocers.

NEW Southern California Co-Chairs Kitty Dunning-Boozari of Don Jagoda Associates (far left) and Cynthia Weifenbach of CLW Consulting (far right) join panelists Sue Klug of Unified Grocers Inc., Donna Giordano of Ralphs Inc., Rob McDougall of Gelson's Markets, Tanya Domier of Advantage Sales & Marketing and Valerie Oswalt of Mondelēz International at the NEW Southern California event.


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