'You can't do it all every single day,' Zillow CMO says
Thursday, November 20, 2014
Posted by: Barbara Francella
chief marketing officer of Zillow Inc., approaches work-life balance by bucketing
her achievements into four categories: work, self, kids, husband. Daily
self-evaluation, she said, has helped her accept a simple truth: "You
can't do it all every single day."
her perspective on women's leadership and marketing innovation with more than
70 NEW members at the NEW Pacific Northwest fall learning event, Nov. 13, 2014
at Zillow headquarters in Seattle.
album on Facebook
The first woman to take maternity leave at Zillow, Bohutinsky said she felt the
responsibility to set the stage for other women who would be taking the same
The CMO also shared
stories of Zillow's success and growth, explaining how the nation's economic
downturn guided the company's mission toward "telling the truth"
about the housing market, even when it was bad news. Honesty and integrity, she
said, became the company's focus.
NEW Pacific Northwest Secretary Erin Bradley of Costco
Wholesale presented Gillian Crossan, client relationship executive director at
Deloitte, with the "Best of the Best Leader” award for her contributions and
leadership in the region's development.
groups sending delegations to the event were Brown-Forman, Costco Wholesale
Corporation, Deloitte and Zillow.
Theresa Striebich of Kimberly-Clark Corporation networks with Costco
colleagues Robin Soderberg, Julia Palmeri and Kristen Garton.