Barb Francella joins NEW as communications manager
Wednesday, February 4, 2015
Barbara Grondin Francella has joined the Network of Executive
Women as manager of communications and engagement. Francella, who has worked
with NEW for five years as communications manager and consultant, reports to
Communications & Engagement Director Rob Wray.
Francella will write and produce the Network's twice-monthly
newsletter, NEW Times; oversee the weekly NEW SmartBrief; work with the
Network's community of two dozen bloggers; and edit and manage the Network's
annual report, best practices reports, webinar series' presentations and other
research and learning materials. She will be responsible for the NEW Executive
Leaders Forum and NEW Leadership Summit microsites and mobile apps, and
collaborate with Wray on social media, trade media engagement and other marketing
and promotion initiatives.
an honor to have Barb on board," Wray said. "Her work ethic,
experience, character and ability to get things done make her a tremendous
asset to the Network,” Wray said. "She’s a real pro."
Francella has more than 30 years of experience covering the
retail, consumer goods and services and petroleum marketing industries. She
served as executive editor of Convenience Store News and has been a contributor
to Adweek, Beverage World, Hispanic 360 and other business publications. She
recently served as communications consultant to the New Rochelle (N.Y.)
Business Improvement District, New Rochelle Public Library Foundation and
Barb Grondin Francella