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Members learn to reinvent themselves at Innovation You

Friday, March 20, 2015  
Posted by: Barbara Francella
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"A fundamental skill we all need to cultivate is adaptability," career expert Dorie Clark told NEW members at the third NEW Innovation You webinar, "Reinventing You," March 18, 2015.

"Reinvention is becoming more and more common," Clark said, and sharing a new personal brand is essential for pushing a career forward. "You want to be the first person they're thinking of when it comes to that promotion or assignment."

To create or reinvent a personal brand, women must define their mission and communicate their story, according to Clark, adjunct professor at Duke University. "Start with your core values. What are you passionate about? Harness your resources. If you want to make change, bring other people with you."

Clark emphasized the importance of authenticity and conviction. "When you take control of your narrative, powerful things can happen. But when you're reinventing yourself, you have to make it explicit. What are you bringing? Start from the ground up, with the stories that matter most."

Know that others may be skeptical, she cautioned. Friends and co-workers who feel they know you might challenge your reinvention. "Don't be too whimsical about all your different 'directions.' Show that you're serious, credible."

Take your new brand and live it, Clark said. "[Ask yourself,] how do you demonstrate things in living out our life? Your brand is felt more than it's heard."

Communicate your brand by communicating your vision. "If you're serious about ideas, get serious about blogging. If you want to shape public opinion, create the narrative. If the community you want doesn't exist, start one."

Hesitant or shy? Start slowly. "We can't get away with not socializing," Clark said. "If you hate big events, create small ones."

Self-promotion can be a team effort, she added. "Take your time to build key relationships. "You can arrange a 'wingman' strategy," in which a friend talks you up at a meeting and you do the same for that friend.

Be aware of the ways self-promotion is perceived, she said. Millennials, for example, have different ideas about privacy than older generations.

Remember, there is a difference between self-promotion and bragging, she added. "Saying 'I'm an expert' is less effective than demonstrating expertise in a blog or work performance. Other people saying positive things about you is weighed differently in other people's minds than saying it yourself."

The NEW Innovation You learning series of eight webinars led by popular career experts continues with "Presence with Purpose" on April 15, 2015. The series is free to NEW members. Non-members may view webinars for $99 each. Join NEW. 

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