Members learn to reinvent themselves at Innovation You
Friday, March 20, 2015
Posted by: Barbara Francella
fundamental skill we all need to cultivate is adaptability," career expert
Dorie Clark told NEW members at the third NEW Innovation You webinar,
"Reinventing You," March 18, 2015.
is becoming more and more common," Clark said, and sharing a new personal brand is essential for pushing a career forward. "You want to be the first
person they're thinking of when it comes to that promotion or assignment."
To create or reinvent a personal brand, women must define their mission and communicate
their story, according to Clark, adjunct professor at Duke University. "Start
with your core values. What are you passionate about? Harness your resources. If
you want to make change, bring other people with you."
Clark emphasized the importance of authenticity and conviction. "When you
take control of your narrative, powerful things can happen. But when you're
reinventing yourself, you have to make it explicit. What are you bringing? Start
from the ground up, with the stories that matter most."
Know that others may be skeptical, she cautioned. Friends and co-workers who
feel they know you might challenge your reinvention. "Don't be too
whimsical about all your different 'directions.' Show that you're serious,
new brand and live it, Clark said. "[Ask yourself,] how do you demonstrate
things in living out our life? Your brand is felt more than it's heard."
Communicate your brand by communicating your vision. "If you're serious
about ideas, get serious about blogging. If you want to shape public opinion,
create the narrative. If the community you want doesn't exist, start one."
Hesitant or shy? Start slowly. "We
can't get away with not socializing," Clark said. "If you hate big
events, create small ones."
Self-promotion can be a team effort, she added. "Take your time to build
key relationships. "You can arrange
a 'wingman' strategy," in which a friend talks you up at a meeting and you
do the same for that friend.
Be aware of the ways self-promotion is perceived, she said. Millennials, for
example, have different ideas about privacy than older generations.
Remember, there is a difference between self-promotion and bragging, she added.
"Saying 'I'm an expert' is less effective than demonstrating expertise in
a blog or work performance. Other people saying positive things about you is
weighed differently in other people's minds than saying it yourself."
NEW Innovation You learning series of eight webinars led by popular career
experts continues with "Presence with Purpose" on April 15, 2015. The
series is free to NEW members. Non-members may view webinars for $99 each. Join NEW.