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NEW South Texas event cultivates confidence

Wednesday, April 29, 2015  
Posted by: Barbara Francella
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Having an executive presence starts with confidence, Mary Civiello, president of Civiello Communications Group, told nearly 100 NEW members and supporters at the NEW South Texas learning event, April 21, 2015.

"Sell yourself with three supporting points: Fortify with facts, add analogies and add anecdotes," Civiello advised the crowd at Mr. Peeples in Houston.

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Boost your executive presence with eye contact, Civiello said, urging attendees to think of themselves as giving others "pies for the eyes" to maintain interest and focus.

Still, there is no one route to credibility, she emphasized. Credibility is 55 percent visual body language, 38 percent vocal presentation and 7 percent verbal acuity, according to one study cited.

A few more words of advice:

  • Listeners find a lower vocal pitch more persuasive. Speaking in a higher pitch comes across as weaker, less truthful and more nervous.
  • Use a story to illustrate your presentation. "If you 'picture it,' you'll double your remembrance."
  • "Dress for the job you want," Civiello said, cautioning against excess. "Anything that distracts, detracts."
  • "If confidence doesn’t come naturally, "fake it 'til you make it," she said.

Organizations sending large delegations to the event include Altria, Frito-Lay, The Kroger Co., Nestlé Group and Stage Stores Inc.

Mary Civiello offers tips for building executive presence at the
NEW South Texas learning event.

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