NEW Greater Philadelphia goes to the movies
Monday, May 11, 2015
Posted by: Barbara Francella
Establishing your brand is "all about telling your story,"
said Kevin Coupe, founder and "Content Guy" of MorningNewsBeat.com,
adding that it needs to be "accurate, credible and viable… because in 2015
with so much technology available, you can not always control your
Coupe, co-author of The Big Picture: Essential Business Lessons from
the Movies, and Maggie Wilderotter, executive chairman of Frontier
Communications, shared their insights on succeeding in the retail and consumer
goods industry with 150 NEW members at the NEW Greater Philadelphia learning
event, May 6, at The Campbell Soup Company world headquarters in Camden, New
View photo album on Facebook
Wilderotter told Coupe her favorite movie, "Secretariat,"
inspired her to play to win, believe in the impossible and "recognize the
fabric of a champion" at Frontier Communications.
Wilderotter offered three success strategies:
• Hire and develop
• Always have the
customer at the center of what you do
• Listen more than
NEW Regional Advisory Chair Marla Thompson, senior vice president,
US strategy for Catalina, introduced the Network's new vision and mission
statement and provided an update on the Network's It's Time Movement.
Organizations sending large groups to the event include Acosta,
Ahold USA, Campbell Soup Co., Deloitte, Giant Food Stores, St. Joseph's
University and The Hershey Company.
Keynote speaker Kevin Coupe and Maggie Wilderotter, executive
of Frontier Communications, at the NEW Greater Philadelphia event.