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NEW Southern California named region of the year

Thursday, October 1, 2015  
Posted by: Barbara Francella
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NEW Regional Advisory Chair Marla Thompson of Catalina (left) joins leaders of NEW Southern California, recipients of the Region of The Year Award.

The Network of Executive Women honored NEW Southern California as its region of the year at its fourth annual NEW Celebrating Excellence Awards gala. The awards were presented, Thursday evening Oct. 1, 2015, at the NEW Leadership Summit 2015 in Dallas.

The awards celebrated more than 1,000 volunteers in 20 regions across the U.S. and Canada, including Dr. Angela Joyner, who received the Network’s Bobbie O’Hare Award as top regional leader for 2015. Joyner is vice president and general manager of ConAgra Foods and serves as co-chair of NEW Chicago.

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"Angela is a role model, mentor and servant leader,” said NEW Regional Advisory Chair Marla Thompson, senior vice president of U.S. strategy at Catalina. "She seeks out educational and networking opportunities for others and encourages colleagues to get active in NEW. With every cell of her being, she truly embodies NEW's values and mission.”

Presenting the region of the year awards, Thompson said, "NEW Southern California has had an extraordinary year and a proud record of achievement throughout its history. They excel across the board — in programming, events, social media, member on boarding, succession planning, college outreach and fundraising," Thompson said.

Their work has directly impacted more than a 1,000 regional event attendees, 400 NEW members and 200 college students," Thompson said.

Seven regions also honored

The Network also presented seven group achievement awards. NEW Carolinas was recognized for its superior college outreach. This year, NEW Carolinas engaged nearly 400 students at four universities in college outreach events, spoke at classes, coached students, invited students to their events and conducted a Retail Adventure field trip to Food Lion headquarters.

NEW Toronto was honored for outstanding achievement in mentoring. Using a topic-driven approach, this region has engaged members and prospects and senior industry leaders and students from the Rotman School of Business in its mentoring program and events.

The award for achievements in public relations, social media and Internet was presented to NEW Mid-Atlantic. In the last year, the region's leaders and volunteers integrated social media into their events, created their own "It’s Time” video, increased social media followers by double digits, used Facebook ads, launched a quarterly newsletter and earned extensive press coverage in mainstream and trade media.

NEW Atlanta was feted for operational excellence. The region has enrolled industry players to host and underwrite events, which has helped them create a surplus that allows them to lower their registration fees.

The honoree for financial excellence was NEW New York Metro. This region's leaders have pioneered the use of forecasting and budgeting tools, allowing them to identify efficiencies and find creative new ways to fund their mixers and learning programs.

NEW Northwest Arkansas received the award for outstanding achievement in sponsorship. The region more than doubled its sponsor revenue in 2015, reaching a record $47,000. Its leaders also secured $12,000 in goodie bag revenue and signed up local media for in-kind sponsorships, increasing press coverage. Their fundraising skills have enabled them to add value to members through free and lower-cost events.

The award of excellence in programming and events went to NEW Cincinnati, which hosted more than 1,300 industry leaders its regional events in the past 12 months. NEW Cincinnati events are diverse, with 20 percent male and 25 percent Millennial attendees. This region has had 15 consecutive sold-out events and in July hosted the Network's first-ever Regional Officers Forum at Procter & Gamble headquarters.

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