NEW NY Metro polishes its executive presence
Friday, October 30, 2015
Posted by: Rufino Cabang
Carole Erno of Acosta Sales & Marketing and Danielle
Goodson of Brown-Forman Corp.
networked at the NEW New York Metro event.
Nearly 200 Network of Executive women members and supporters
learned to present themselves with purpose — the key to executive presence — at the NEW New York Metro learning event featuring two of the
city's most admired newswomen, Oct. 29 at the American Express headquarters in
New York City.
A lack of executive presence is the single biggest roadblock
for women who want to advance their careers, according to former NBC New York
anchors Mary Civiello and Jane Hanson of Civiello Communications Group, who
cited a number of studies revealing the importance executive presence.
"Executive presence comes with really focusing on the purpose of your
message and delivering it with confidence," Civiello said.
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People with executive presence are perceived as good
communicators and having gravitas, said Civiello and Hanson, who pointed to
Hillary Clinton during the recent Benghazi hearings or Carly Fiorina during the
first Republican presidential candidate
debate as demonstrating strong executive presence.
When presenting yourself and your ideas, speak "slow
and low," Civiello advised. "When things go wrong – a technical issue
or you start getting nervous or you forget what you're going to say – pause.
Don't say the first thing that coes to mind. Play it cool."
Gravitas comes with six behavioral traits, they said:
- Emotional intelligence
Hanson offered some vocal and body language tips: Don't
uptalk, so that what you say sounds like a question or "fry"
your voice. Don't "schlump" over, keep your hands on the table or in
a neutral position and make "pies for eyes" — dividing your audience
into three slices and scanning each while speaking.
When presenting a message to others, start with context. What
is the ask? Then, fortify with three facts, each with a short analogy and
anecdote. "You can do that in 30 seconds," Civiello said.
Companies sending large delegations to the event included American
Express, Deloitte, Nestle Waters NA, PepsiCo Inc. and Unilever.