'Speed into the curves' for retail success
Thursday, November 05, 2015
Posted by: Rufino Cabang
Jessie Thomas of PetSmart, Kristi Prior
of Winsight, Marguerite Berry of Event Experiences, Eileen Tarjan of NEW,
Christina Hunter of PetSmart and April Owen of GlaxoSmithKline at
Phoenix learning event.
"We need to
continuously reinvent ourselves and adjust the way we work," Kevin Coupe,
founder and "Content Guy" of MorningNewsBeat.com, told NEW members
and supporters at the NEW Phoenix learning event, Oct. 23, 2015 at Henkel
Consumer Goods in Scottsdale.
Coupe shared leadership
insights detailed in his book Retail
Rules: 52 Ways to Achieve Retail Success, advising attendees on management
and marketing with an eye toward staying ahead of consumers.
"Compete with the future," Coupe said, "instead of competing
with your obvious competitor now."
Know where your customers are — or
might be — going. "Establish who your competition
is," Coupe noted. "Someone is looking to disrupt your business right
Recognize the value of
your services to better market them, he said. "You may sell a product
that’s the most important thing someone else buys." And on a larger scale,
"be a resource for the customer instead of just a source for a product."
You want to "be the
first company they think about," Coupe reminded attendees.
Embrace new thinking and
new strategies. "Forget your old, bad habits," Coupe said. "Speed
into the curves. Engage the curves."
Companies sending groups
to the event include Albertsons/Safeway Southwest Division, Los Altos Ranch
Market, PetSmart and Winsight LLC.