Amazon's Renz: Rethink 'customer first'
Wednesday, November 11, 2015
Posted by: Rufino Cabang
Amazon's Maria Renz encourages NEW
members to rethink "customer first"
at the NEW Pacific
To stay ahead in the industry, leaders need to re-think every
area of business, from advertising to merchandising, from the customers' point
of view, Maria Renz of Amazon told nearly 100 emerging leaders at the NEW
Pacific Northwest fall learning event, Oct. 28, 2015 at Starbucks headquarters
When rethinking customer centricity, "feedback is a
gift," said Renz, technical advisor to Amazon CEO Jeff Bezos and the
company's first woman "shadow" -- an executive who goes with the CEO
to daily meetings, talk over problems and have substantial access to Bezos's
time and insight. Renz joined event moderator Jennifer Dimaris, vice president
of Starbucks Coffee Company, to share insights for "Rethinking 'Customer
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Corporations are at a disadvantage when competing
against entrepreneurs, Renz said. "[When making a decision] the
entrepreneur needs only one yes," Renz said, "whereas in the corporate
environment a project or innovation needs yes after yes to move forward."
Dimaris reminded attendees to be bold in their thinking. "Don't be afraid
to ask for what you want," she said. "I took a risk in asking Maria
to speak, so don't be afraid to take a risk in order to experience great things
in your life."
Companies sending delegations to the event include Altria, Amazon, Costco
Wholesale Corporation, Deloitte, Procter & Gamble, Starbucks Coffee Company
and Young's Market Company.