Lisa Walsh of Frito-Lay named vice chair of NEW
Tuesday, January 12, 2016
Posted by: Barbara Francella
Lisa Walsh, senior vice president, sales and marketing for
the Frito-Lay North America division of PepsiCo Inc., has been named vice chair
of the Network of Executive Women, the largest women’s leadership organization
serving the consumer goods, retail and services industry. Walsh, a long-time
NEW Board member, previously served on the organization’s executive committee
as chair for marketing and communications.
As vice chair, Walsh will focus on the Network's long-term
strategy, serve as a resource for NEW Board members and committee chairs, and
support the Network's mission to advance women’s leadership, build business and
transform the industry’s workplace.
"Lisa's sales and marketing experience were critical
last year during the Network's repositioning and the launch of our It's Time
Movement," said NEW President and CEO Joan Toth. "Her strategic
skills will be a valuable asset as NEW continues to grow its influence in the
industry. Lisa is all about creating results, and NEW will continue to benefit
from her passion and untiring efforts to educate the industry about the
business benefits of women's leadership."
At PepsiCo Inc., Walsh is responsible for the integration
of Frito-Lay sales and marketing plans and elevating the capabilities and
effectiveness of the Customer Management organization. She represents the sales
function across various Frito-Lay governance boards and engages with key retail
customers to drive mutually winning plans. Walsh most recently served as senior
vice president, PepsiCo Sales, with responsibility for leading a "One PepsiCo”
agenda across the sales organization, managing multiple PepsiCo customer teams
and developing strategies for new businesses such as eCommerce. While in this
role, Lisa advanced PepsiCo’s strategic partnership with retailers while
ensuring that mutual growth and revenue objectives were achieved.
Prior to joining PepsiCo in June 1999, Walsh held strategy,
sales and category management roles at Reckitt Benckiser, where she was
responsible for helping to launch the category management function and
developing strategic plans with national customers. Walsh was previously
employed at Nielsen and IRI.