Amy Hahn of Ahold named NEW marketing chair
Tuesday, January 26, 2016
Posted by: Barbara Francella
Amy Hahn, senior vice president of
marketing for Ahold USA, has been named chair of marketing and communications
of the Network of Executive Women, the largest women’s leadership organization
serving the consumer goods, retail and services industry.
Hahn, who has served on the NEW
Board since 2013, was highly engaged in the development of NEW 2020, the initiative
that resulted in NEW’s 2015 repositioning, said NEW President and CEO Joan
"Amy's marketing experience
and passion for workplace change was integral to the Network's launch of the
It's Time Movement for women's leadership at the FMI Midwinter last January,"
Toth said. "She's been a strong advocate of NEW's vision of 'a workplace
with no limits' within Ahold and throughout the industry."
Hahn joined Ahold USA as senior
vice president of marketing in April 2014.
In this role, she leads and drives critical initiatives in strategic
marketing, market and consumer insights and analytics, advertising, promotion,
brand development, innovation and digital strategy and execution. She is
responsible for developing winning digital retailing and loyalty plans and
building brand equity.
Prior to joining Ahold USA, Hahn
had more than 20 years of experience with The Hershey Company, beginning her
career in engineering and moving progressively into marketing and general
management roles. Most recently, she served as the global vice president and
general manager for direct retail and licensing.