Digital savviness will narrow gender gap, Accenture says
Monday, March 7, 2016
Posted by: Rufino Cabang
Digital fluency — the
extent to which people use digital technologies to become more knowledgeable,
connected and effective — can help level the playing field for women at work,
according to a new report by Accenture.
Women who embrace
digital technology are better educated and better prepared for finding and
gaining employment and advancing their careers, according to "Getting
to Equal: How Digital is Closing the Gender Gap at Work.”
"There are many
ways to narrow the gender gap in the workplace, but digital is a very promising
avenue,” according to Julie Sweet, Accenture’s group chief executive for North
America. "This is a powerful message for all women and girls."
according to Accenture, enhances time management, increases productivity and enables
work flexibility, useful for both men and women, but of apparent greater value
influence on women's leadership advancement is expected to grow as more digital
natives — including millennial women— fill management positions, according to
Accenture. If governments and businesses doubled the pace at which women become
digitally fluent, the workplace would see gender equality by 2040 in developed
countries and by 2060 in developing countries.
"There is a clear
opportunity for governments and businesses to collaborate on efforts that will
empower more women with digital skills —
and accelerate gender equality in the workforce,” according to Accenture
Chairman and CEO Pierre Nanterme.
Today, men use digital
channels more than women, according to Accenture’s survey of nearly 5,000 women
and men in 31 countries that gauged the use of digital technologies, from
smartphones to wearables. The survey found:
percent of men use digital channels, while 72 percent of women do.
percent of millennial men use digital channels, versus 75 percent of millennial
percent of men say they're continuously learning new digital skills, compared
to 45 percent of women
A large majority of both
women (72 percent) and men (68 percent) agreed that women’s employment
opportunities increase as digital fluency increases. In addition, almost half
of the working women said they use digital to work from home and to access job
"Women represent an
untapped talent pool that can help fill the gap between the skills needed to
stay competitive and the talent available,” Nanterme said.