Take risks, break the rules (wisely)
Monday, June 6, 2016
Posted by: Rufino Cabang
"The only way to
achieve breakthrough growth is to think differently," Lyné Brown, vice
president, e-commerce channel at The Clorox Company, told more than 200 NEW
members during the NEW Leadership Academy webinar "Breaking the
Rules," June 2, 2016.
Brown joined Erin Dyer, vice president of corporate retail operations at The
Kroger Co., to share advice on risking taking. "I never thought of
breaking the rules as a philosophy," Brown explained. "I just do it
when it's the right thing to do."
For Dyer, rule breaking doesn’t
mean creating chaos. "Let the customer determine where the rules should be
broken," she advised.
Wise rule breakers consider
their organization — and the big picture, she added. "Know the whole
puzzle. If you're breaking rules, it's probably going to be uncomfortable for
Understand what motivates
your boss and the people above you, Brown agreed. "Effective rule breaking
requires earning trust and knowing the boundaries. Is pushing the boundaries
going to be good for my team? I want to make sure I'm protecting my
Seizing small opportunities
can make a great impact, Dyer noted. "Don't expect a big sign to say 'This
is a rule to be broken."
Brown urged NEW Leadership
Academy participants to "be brave to be your best self.”
NEW members may register
online for the next NEW
Leadership Academy webinar,
"The Power of Diverse, Inclusive Teams," August 4 at 1 p.m. ET, for
free. Members may view previous NEW Leadership Academy webinars in the NEW Study Hall.