How powerful is your personal brand?
Tuesday, June 28, 2016
Posted by: Rufino Cabang
"Without any other
information, the impression we make and the way we show up are all we
have," women's professional development coach Kailei Carr told online
attendees during the fifth NEW Summit Speaker Series webinar, June 22, 2016.
Carr, host of the Beyond the Business Suit podcast, led the one-hour session "Taking the Lead: Power,
Presence & Your Personal Brand." Carr began the webinar by defining
the term "power presence" as "the ability to use one's image,
space and body to demonstrate a perception of confidence, leadership abilities
A positive personal brand is
crucial to exuding an influential presence, said Carr, who urged attendees to
think of "personal brand" as "what people say about you when
you're not in the room."
One way to develop your personal brand is to identify your "super
powers" with the help of others, Carr advised. "If you asked 10
people, what three to five adjectives would they use to describe you?"
Similarly, recognizing what people in your organization come to you for the
most will help define your personal brand. Know your value to others, not just
what you want to "sell,” Carr said. "Personal branding is not exclusive,
focused on self-promotion or a passing fad."
Sharing your power presence requires confident communication skills. "We
can only develop our brand if we let people know what we're about," Carr
just as closely with confidence as it does with competence," Carr added,
pointing out that men often communicate more confidently than they feel,
bolstering their image as better leaders.
"Speak up and with
authority," Carr urged, reminding listeners that the filler word
"like," the regretful phrase "I'm sorry" and habits like
"up speak" will undermine power presence.
Too much detail can weaken
your message – as well as your presence, she added. "Communicate
succinctly. Learn how to be as direct as possible."
Practicing a "power pose"
first thing in the morning, and before meetings, can do much to build
confidence. "Think 'Wonder Woman' before your presentation," Carr suggested.
"Keeping shoulders back, back erect, helps us feel more confidence and
changes body chemistry.
"Our appearance is
often used as a shortcut to how people perceive us," said Carr, noting
that a polished image is a strong indicator of power presence – and more.
"There is a correlation between professional dress, makeup and
compensation. Dress for the performance outcome you want. By dressing for the
job you want, not the job you have, "people can perceive you at a higher
Appearance can be a mood-lifter
as well. "When you feel bad,” she said, "dress up!"
NEW members may register
online for the next NEW Summit Speaker Series