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How powerful is your personal brand?

Tuesday, June 28, 2016  
Posted by: Rufino Cabang
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"Without any other information, the impression we make and the way we show up are all we have," women's professional development coach Kailei Carr told online attendees during the fifth NEW Summit Speaker Series webinar, June 22, 2016.

Carr, host of the Beyond the Business Suit podcast, led the one-hour session "Taking the Lead: Power, Presence & Your Personal Brand." Carr began the webinar by defining the term "power presence" as "the ability to use one's image, space and body to demonstrate a perception of confidence, leadership abilities and authority."

A positive personal brand is crucial to exuding an influential presence, said Carr, who urged attendees to think of "personal brand" as "what people say about you when you're not in the room."

One way to develop your personal brand is to identify your "super powers" with the help of others, Carr advised. "If you asked 10 people, what three to five adjectives would they use to describe you?"

Similarly, recognizing what people in your organization come to you for the most will help define your personal brand. Know your value to others, not just what you want to "sell,” Carr said. "Personal branding is not exclusive, focused on self-promotion or a passing fad."

Sharing your power presence requires confident communication skills. "We can only develop our brand if we let people know what we're about," Carr noted.

Confidence boosters

"Success correlates just as closely with confidence as it does with competence," Carr added, pointing out that men often communicate more confidently than they feel, bolstering their image as better leaders.

"Speak up and with authority," Carr urged, reminding listeners that the filler word "like," the regretful phrase "I'm sorry" and habits like "up speak" will undermine power presence.

Too much detail can weaken your message – as well as your presence, she added. "Communicate succinctly. Learn how to be as direct as possible."

Practicing a "power pose" first thing in the morning, and before meetings, can do much to build confidence. "Think 'Wonder Woman' before your presentation," Carr suggested. "Keeping shoulders back, back erect, helps us feel more confidence and changes body chemistry.

"Our appearance is often used as a shortcut to how people perceive us," said Carr, noting that a polished image is a strong indicator of power presence – and more. "There is a correlation between professional dress, makeup and compensation. Dress for the performance outcome you want. By dressing for the job you want, not the job you have, "people can perceive you at a higher level."

Appearance can be a mood-lifter as well. "When you feel bad,” she said, "dress up!"

NEW members may register online for the next NEW Summit Speaker Series webinar "Engaging Men Who Get It" with Kevin Carter, July 13 at 1 p.m. ET, for free. Members may view previous webinars in the NEW Study Hall.


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