'Women, invest in yourself,' small biz expert says
Tuesday, October 18, 2016
Posted by: Rufino Cabang
with investing in themselves — but those who do power through, and the results
are remarkable," Jennifer Love, CEO of One More Woman, told participants
during the second NEW Small Business Leadership webinar, Oct. 12, 2016.
Love joined session
facilitator Debbie Wildrick, chief strategy officer of MetaBrand, for "Financial
Acumen and Strategies: When and How," to share strategies for raising
Raising money for a
small business is a full-time job, Wildrick said. "Plan your tactical
execution," she advises, "and dedicate one person to be focused on
raising money. Raising money is a sales pitch.”
"Be clear about
strategy, financials and how to accomplish your plan," Love added.
"Come from a place of strength and preparation. It's not just about
knowing your business. It's about the confidence you have in it."
tend to generate less revenue, Love said, because women are more risk-averse. "And
we lack mentorship. We need to support each other!"
One hurdle to advancing
women and female-owned small businesses: sexual harassment. "We have to start talking about these
obstacles," Love emphasized. "Women need to fully own our worth to
break through that glass ceiling."