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Good is not enough, Cub Foods CEO tells multicultural event

Tuesday, March 8, 2011  
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The third and final day of the NEW Multicultural Workforce Conference 2011 concluded with a bang March 3 in Atlanta as a C-suite roundtable of executives offered personal solutions to diversity and Keith Wyche, business author and president of Cub Foods, took the stage to explain why "good is not good enough” when it comes to diversity and inclusion.

More than 200 consumer products and retail executives attended the fourth annual event, including large delegations from Acosta, The Clorox Company, The Coca-Cola Company, Deloitte, The Hershey Company, Johnson & Johnson, Kalypso, Kimberly-Clark, Kraft Foods, The Kroger Co., Stop & Shop/Giant, Target, Valassis and Walmart.

The morning opened with special remarks by Conference Co-Chair Jeffery Tobias Halter, director of diversity leadership strategy for The Coca-Cola Company. Halter introduced a leadership roundtable--"Creating Culturally Competent Organizations”--moderated by Conference Executive Advisor Mike Byron, vice president of supplier diversity for Supervalu. The panel featured Rosalind Brewer, executive vice president of Walmart Stores and president of Walmart South; Sandy Douglas, president of Coca-Cola North America; and Eva Kohn, senior vice president of strategic sales for Valassis.

Participants engaged in "Courageous Conversations: Building A Plan of Action," an hour-long workshop to back up learnings and create an agenda that participants could take home to their organizations.

Keith Wyche, president of Cub Foods, gave the closing keynote, "Good Is Not Enough: Why Great Companies Stay on the Cutting Edge of D&I." Wyche said that while unemployment remains near record levels, "the demand for talent remains high.”

"Diversity is no longer the nice thing, but the right thing,” Wyche told the cpg/retail executives. Customers and clients are more diverse and business is increasingly global, he said, but most organizations still fall far short when it comes to diverse leadership. Wyche outlined steps companies must make to advance diversity and reap its bottom-line benefits and actions that women and persons of color can take to ensure their own advancement.

Video highlights
Conference photo album
Download presentations (restricted access)
Report from opening day



A leadership roundtable moderated by Mike Byron
of Supervalu (left) featured Roz Brewer of Walmart,
Sandy Douglas of Coca-Cola and Eva Kohn
of Valassis.


Cub Foods CEO Keith Wyche gave a passionate
presentation on the importance of diversity at
the NEW Multicultural Workforce Conference.


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