5 Questions with Michelle Barbetto
Monday, May 23, 2011
Sales Strategy Analyst
Johnson & Johnson Sales & Logistics Company
"NEW's mission plays a pivotal role.”
Network of Executive Women Ambassador Michelle Barbetto is a sales strategy
analyst for Johnson & Johnson Sales & Logistics Company in Fort
Washington, Pa. She is in her second assignment with the company, providing dedicated analytical focus and
support to multiple over-the-counter brands. Michelle is a 2008 graduate of St.
Joseph’s University in Philadelphia, holding a degree in food marketing.
NEW's mission to "attract, retain and advance women” in the cpg/retail industry
relevant to you and your emerging-leader peers?
NEW’s mission aims to meet the needs of women through
different forums of live and online engagement. In an industry where the
majority of shoppers are women, NEW’s mission plays a pivotal role for
businesses. The Network offers me and other emerging leaders the valuable, intellectual resources to meet our career
objectives and drive growth within our organizations.
In what ways
can you and other emerging talent best leverage the Network’s educational and
The Network has an abundance of different developmental and
networking opportunities. In addition to leveraging NEW’s website and attending
regional events, it is important to take advantage of opportunities when they
are offered. As an Ambassador to the Network, I have become an important part
of driving NEW’s strategy within my organization. With NEW’s focus in many
different geographies in the United States and Canada, seeking out and offering
assistance to regional leaders in your company is a great way to get involved
and drive your personal visibility.
How have the
Network’s resources helped you further your career?
As a Network ambassador I have had multiple
opportunities to broaden my personal network internally. The national and regional networking events
have allowed me to build connections throughout the cpg/retail industry and
offered me the opportunity to listen and apply learning from key industry
tools could NEW offer to help you and your peers build skills and
The Network does a great job fostering talent,
enhancing skill sets and helping women build connections. As generational
workforce turnover happens, NEW has an opportunity to help shape emerging
talent through early engagement. I believe NEW has an opportunity to champion
three specific initiatives to foster emerging talent: engagement in future
strategic Network initiatives, formal
mentor relationship programs and multi-generational committees and forums.
In what ways
can cpg/retail companies best connect to emerging leaders and tap into their
I feel it is extremely important to be
connected to a larger picture, a part of
something bringing valuable change. When an individual feels appreciated,
respected and important, companies can fully tap into talent. In addition,
technology, such as smart phones and tablets, are a vital part of personal and
professional landscapes and are powerful tools of productivity. Arming emerging
leaders with current technology is an essential part of leveraging talent.