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Hispanic Retail 360 features NEW panelists

Thursday, August 11, 2011  
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Network of Executive Women board officers and members were front and center at the 2011 Hispanic Retail 360 Summit, August 10-11 in at the Hilton La Jolla Torrey Pines in La Jolla, Calif.

NEW Past Chair Alison Kenney Paul, vice chairman, U.S. retail leader and principal for Deloitte Consulting LLP, moderated the conference’s opening general session, "The Changing Consumer and Workforce Imperative,” which presented key takeaways from the NEW Best Practices Series Report of the same name. Panelists included NEW Board member Annie Zipfel, director, Target-owned brands, Target Stores, and NEW members Dian Emerson, vice president, diversity and inclusion at Safeway Inc., and Marie Quintana, senior vice president, multicultural sales for PepsiCo.

During the session, Kenney Paul stressed the importance of creating affinity with an increasingly diverse and multifaceted consumer base. The best consumer insights come from those who share the consumer’s cultural experience, she noted.

"A multicultural workforce must be a business imperative, not a standalone program,” said Kenney Paul, who, with her Deloitte colleagues, collaborated with NEW on the special report. Ignoring the changing demographics of today’s consumer "can leave retailers and cpg companies behind in the competition to gain market share.”

Paul also will present the special report’s key findings at the "Harnessing Diversity to Meet Multicultural Market Demands, ” a session during the 2011 Grocery Manufacturers Association Executive Conference, Aug. 23 at The Broadmoor in Colorado Springs, Colo. Joining her as panelists will be Jody Pinson, vice president, merchandising, Pet Care, Walmart Stores; Sue Klug, president, Southern California division, for SUPERVALU; and Judy Spires, --president and CEO, Kings Super Markets, and inductee into the 2011 NEW CPG Retail Diversity Hall of Fame.

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