Hispanic Retail 360 features NEW panelists
Thursday, August 11, 2011
of Executive Women board officers and members were front and center at the 2011
Hispanic Retail 360 Summit, August 10-11 in at the Hilton La Jolla
Torrey Pines in La Jolla, Calif.
Past Chair Alison Kenney Paul, vice chairman, U.S. retail leader and principal
for Deloitte Consulting LLP, moderated the conference’s opening general
session, "The Changing Consumer and Workforce Imperative,” which presented key takeaways from the NEW Best Practices Series Report of the
same name. Panelists included NEW Board member Annie Zipfel, director,
Target-owned brands, Target Stores, and NEW members Dian Emerson, vice
president, diversity and inclusion at Safeway Inc., and Marie Quintana, senior
vice president, multicultural sales for PepsiCo.
the session, Kenney Paul stressed the importance of creating affinity with an
increasingly diverse and multifaceted consumer base. The best consumer insights
come from those who share the consumer’s cultural experience, she noted.
multicultural workforce must be a business imperative, not a standalone
program,” said Kenney Paul, who, with her Deloitte colleagues, collaborated
with NEW on the special report. Ignoring the changing demographics of today’s
consumer "can leave retailers and cpg companies behind in the competition to
gain market share.”
also will present the special report’s key findings at the "Harnessing
Diversity to Meet Multicultural Market Demands, ” a session during the 2011
Grocery Manufacturers Association Executive Conference, Aug. 23 at The
Broadmoor in Colorado Springs, Colo. Joining her as panelists will be Jody
Pinson, vice president, merchandising, Pet Care, Walmart Stores; Sue Klug,
president, Southern California division, for SUPERVALU; and Judy Spires,
--president and CEO, Kings Super Markets, and inductee into the 2011 NEW CPG
Retail Diversity Hall of Fame.