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Wan Ling Martello's appointment as Nestlé CFO ‘makes sense’

Tuesday, October 18, 2011  
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Wan Ling Martello, executive vice president, global e-commerce, emerging markets for Walmart, has been hired by Nestlé SA to serve as executive vice president and CFO, effective April 2012.

Martello previously worked with Kraft Foods in finance and business administration and with Borden Foods Corp. as corporate controller. From 1998 to 2005 she served as CFO, COO and later president USA of NCH Marketing Services Inc., a former subsidiary of Nielsen. She then moved to Walmart, where she was senior vice president, chief finance officer and strategy for Walmart International, then promoted to senior vice president, COO, global e-commerce before assuming her current role. She will succeed Jim Singh, who will retire on March 31, 2012, after a 35-year career with Nestlé SA.

"In addition to the further welcome modernization of Nestlé’s male-dominated upper echelons, we think the appointment makes sense,” Kepler Capital Markets analyst Jon Cox told Reuters. "She comes from Nestlé’s biggest customer, she has experience in e-commerce [and] emerging markets and obviously brings a female multi-ethnic, emerging-market/Asian face to the world as Nestlé’ representative.”

Added Paul Bulcke, CEO of Nestlé: "I am confident that Wan Ling will blend well into the Nestlé culture and that her strong experience in finance and the food and beverage business, both from the industry and retail angle, will allow her to further enhance the Nestlé model combining top-line growth with continuous margin improvement and an improved return on invested capital.”

Martello holds a master of business administration from the University of Minnesota and a bachelor of science in business administration and accountancy from the University of the Philippines.

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