Gender diversity is key trait for female job-seekers
Monday, November 28, 2011
Like education and age,
gender is a major factor in how people view their workplace, according to
"Workplace DNA Project,” a study of nearly 5,000 professionals in the United
States by Bullhorn Inc.
Women seek female
leaders as a desirable workplace trait, while men more look for cutting-edge
technology, the study revealed. Women were 14 percent more likely than men to
pick female leaders as a most relevant trait. Other top workplace traits women
desire include family friendliness, the availability of incredible mentors, an
opportunity for constant learning, a high IQ coefficient and flexible
schedules. Men were 11 percent more likely than women to say cutting-edge
technology was most relevant to their workplace. Other traits that men
considered important include earning potential, inspiring mission, total
freedom, rapid growth and promotion potential.
Workers with higher levels of education seek inspiration, while
others are more likely to look for personal enjoyment and rewards. Older
workers cited earning potential, while younger workers appear to gravitate
toward a fun workplace culture.
Fifteen percent of what
matters in the workplace is tied to gender, the study found. Education has the
biggest impact (55 percent), followed by age (25 percent).
Despite the rivalry, there is very little
difference in what West Coast and East Coast employees seek in an employer. In
both Boston and San Francisco, workers highlighted work-life balance, constant
learning and flexible schedules as the traits that matter most in their
"When people take jobs with new organizations,
they frequently analyze responsibilities and compensation closely, while
relying on gut feel developed during the interview process to decide if they'll
actually like working there,” said Art Papas, CEO of Bullhorn, a recruitment
software and services firm. "But given that cultural fit is so important to
hiring success, it's not surprising that 46 percent of new hires leave within