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Gender diversity is key trait for female job-seekers

Monday, November 28, 2011  
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Like education and age, gender is a major factor in how people view their workplace, according to "Workplace DNA Project,” a study of nearly 5,000 professionals in the United States by Bullhorn Inc.

Women seek female leaders as a desirable workplace trait, while men more look for cutting-edge technology, the study revealed. Women were 14 percent more likely than men to pick female leaders as a most relevant trait. Other top workplace traits women desire include family friendliness, the availability of incredible mentors, an opportunity for constant learning, a high IQ coefficient and flexible schedules. Men were 11 percent more likely than women to say cutting-edge technology was most relevant to their workplace. Other traits that men considered important include earning potential, inspiring mission, total freedom, rapid growth and promotion potential.

Workers with higher levels of education seek inspiration, while others are more likely to look for personal enjoyment and rewards. Older workers cited earning potential, while younger workers appear to gravitate toward a fun workplace culture.

Fifteen percent of what matters in the workplace is tied to gender, the study found. Education has the biggest impact (55 percent), followed by age (25 percent).

Despite the rivalry, there is very little difference in what West Coast and East Coast employees seek in an employer. In both Boston and San Francisco, workers highlighted work-life balance, constant learning and flexible schedules as the traits that matter most in their workplaces.

"When people take jobs with new organizations, they frequently analyze responsibilities and compensation closely, while relying on gut feel developed during the interview process to decide if they'll actually like working there,” said Art Papas, CEO of Bullhorn, a recruitment software and services firm. "But given that cultural fit is so important to hiring success, it's not surprising that 46 percent of new hires leave within 18 months.”

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