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ID Media CEO Fantom to share marketing insights at NEW Diversity Forum

Tuesday, January 3, 2012  
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Lynn Fantom, chairman and CEO of ID Media, will share her experiences with leveraging digital media to reach multicultural consumers at the Network of Executive Women CPG Retail Diversity Forum, the industry’s leading diversity and inclusion event. The CPG Retail Diversity Forum will take place March 6-8, 2012, in Dallas.

In special remarks, Fantom will lay out ways fast-growing digital platforms, including social, mobile and interactive media, can serve as powerful tools to better connect with multicultural consumers who may be underserved by traditional mass media. The media expert, singled out as one of the 100 Best and Brightest Women in Advertising by Advertising Age, will explain how her agency has built business for clients such as Johnson & Johnson, American Express and the U.S. Postal Service.

"Multicultural markets present one of the largest, fastest-growing opportunities for the cpg/retail industry and Lynn Fantom has helped best-in-class companies build relationships with these consumers,” said NEW CEO and President Joan Toth. "Her presence at the NEW Diversity Forum underscores the importance of having leaders from every business function incorporating diversity and inclusion into their business plans.”

Fantom was named one of the "Top 25 Most Influential People in the DRTV Industry” by Response TV. She brings more than 25 years of direct marketing experience to her role as founding chairman and CEO of ID Media, the largest direct and digital media services company in the United States.

About the NEW CPG Retail Diversity Forum

The NEW Diversity Forum 2012 will open with Tom Greco, president of Frito-Lay North America (invited), and Grant LaMontagne, senior vice president, chief customer officer, The Clorox Company, sharing their thoughts on diversity and the role it plays in their business strategies.

The program includes remarks from two global diversity chiefs, Sue Johnson, global head of gender balance and diversity for the Nestlé Group, who will share her insights on retaining diverse talent, and Sharon Orlopp, global chief diversity officer for Walmart Stores Inc., who will present a closing keynote address.

The NEW Diversity Forum also features keynote speaker Anthony Carter, global chief diversity officer for Johnson & Johnson, who will explain how the cpg giant has leveraged diversity and inclusion to transform its global business practices and build high performing teams to achieve breakthrough results.

Later, Cheryl Pearson-McNeil, senior vice president, public affairs and government relations for The Nielsen Company, will give a tour of today’s changing consumer landscape. In a special address, Linda Clement-Holmes, chief diversity officer and senior vice president, global business services for Procter & Gamble, will reveal how diverse work teams produce better results.

The NEW Diversity Forum 2012 also will offer three Super Sessions addressing D&I strategies’ impact on talent, consumers and suppliers. The educational sessions will feature the real-life experiences and expertise of industry veterans, including Kenneth Charles, vice president, diversity and inclusion for General Mills; Linda Singh, marketing director for Coty Inc.; Gleatha Glispie, director of supplier diversity for Walgreens; Kathryn Mazon, senior business development lead for Target Corp.; Ernest Freeman, senior manager of supplier diversity for PepsiCo; Maria Campbell, director of diversity for SC Johnson; Diane Cooke, vice president, human resources, for Schwan's Consumer Brands and others.

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