Lori Raya steps into president’s role at Vons
Monday, February 06, 2012
Safeway Inc. has
named Lori Raya president of its Vons division, the first time a woman has held
the supermarket chain’s top spot. Raya, a Network of Executive Women member, built
her reputation as a seasoned retail executive running store operations in
several of Safeway’s key operating divisions. She brings to her new role a
unique set of skills having cross-trained at a senior level, successfully managing
large marketing units that together represent nearly half of the company’s
In her most
recent position as senior vice president, main meal, Raya had responsibility
for the company’s largest portfolio of center-store business units including ingredients,
beverages and snacks.
Raya joined Safeway,
a NEW platinum sponsor, nearly 25 years ago as a clerk in the company’s Denver division.
She progressed through the retail ranks including assignments at the company’s
corporate office, and then as district manager at Vons and vice president, retail
operations in Safeway’s Northern California division. In 2009, Raya joined the perishable
marketing team as group vice president, deli/food service and bakery, and was
promoted to senior vice president with added responsibility for dairy/refrigerated
and frozen food, before assuming her most recent role in mid-2011.
1,681 stores in the United States and western Canada and had annual sales of
$41.1 billion in 2010.
breadth of experience running major retail units, as well as large perishable
and non-perishable marketing functions within the company, make her an excellent
fit for the leadership role at Vons,” said Safeway Chairman, President and CEO
Steve Burd. "That, combined with her exceptional track record of success, has positioned
her perfectly to run one of our largest operating divisions.”