Network members get a 'B' on diversity quiz
Tuesday, February 7, 2012
The consumer products and
retail industry has a fair handle on gender diversity facts, but widespread
perceptions of women’s roles in the workplace don’t always match reality.
Network of Executive Women
members fared well, but didn’t ace, the NEW Diversity Quiz, an informal online
test the Network presented in January. Respondents were entered in a drawing
for a free registration to the NEW CPG Retail Diversity Forum, the industry’s
leading diversity and inclusion event to be held March 6-8 in Dallas.
In some areas, industry players
overestimated women’s role and progress in the workplace. In other areas, they
underestimated progress made.
Fewer than 30 percent of the
253 NEW members participating in the informal survey knew that women make up 49
percent of the U.S. non-farm workforce. Nearly six in 10 respondents believed
women make up 53 percent of the U.S. non-farm workforce. (Another
nearly 15 percent thought 44 percent of the non-farm workforce is women.)
What’s more, fewer than half of
the quiz-takers knew that full-time working women earned just 81 percent of the
median weekly earnings of their male counterparts in 2010. Forty percent of the
quiz-takers believed women earned less than that or 76 percent of earnings of
men. One in 10 of the respondents thought women earned 92 percent of what men
NEW members had a better grasp
on women’s representation in leadership roles. Most (89.4 percent) knew that
women hold 14 percent of executive officer positions on Fortune 500 boards (not
26 percent or 34 percent, the other possible answers). Only four in
10 members, however, knew the retail industry compares favorably to the Fortune
500 average, with 18 percent of women holding executive positions.
Most of the quiz-takers also
underestimated the number of women on Fortune 500 boards. Nearly 55 percent
believed women hold 4 percent of those board seats. Actually, they hold 16
percent (answered correctly by 39 percent of respondents). Nearly 7 percent of
the respondents thought women hold 24 percent of those executive roles.
NEW members taking the quiz,
however, recognized how few women of color are represented on Fortune 500
boards. Fifty-six percent of respondents knew that only 3 percent of Fortune
500 board seats are held by women of color (another nearly 40 percent of the
quiz-takers thought women of color hold 7 percent of the seats; fewer than 3
percent of respondents thought women of color control 17 percent of the seats.)
The winner of the free
registration for the NEW Diversity Forum, valued at $1,195, was Lisa Hull,
director, customer supply chain integration for PepsiCo. Hull was selected
in a random drawing that included all of the online quiz participants.
Our drawing is closed, but you can take the survey for fun at http://www.surveymonkey.com/s/newdiversityquiz.