5 Questions with Lisa Mulyk
Tuesday, March 6, 2012
Vice president, client services
biggest concern students have is simply landing a job.”
co-chair of the NEW New York Metro college outreach committee, has
two decades of consumer package goods industry experience. A graduate of
Syracuse University, she started her career at Kellogg Company, serving in
numerous sales capacities. Later, at PepsiCo, she served as national account sales
leader and category management team lead., before moving to a marketing
services role as senior director business development at Catalina Marketing. At
Harris Interactive, Mulyk acts as a market research consultant across the consumer products and retail
and restaurant industries. She has been actively involved in NEW for five years.
Why is college outreach a crucial part of the Network's mission?
College outreach helps us stay
connected to future employees and attract the best and the brightest to our
industry. It also gives us the opportunity to collectively "give back” to
the next generation of leaders in the form of mentorship, education and
What kind of reception do NEW members get from young women
There is a positive buzz and energy around all
of our events. Students who attend come prepared to listen and ask great
questions of our members. The schools have really embraced our programs
and express enormous gratitude to our members.
What are recent graduates' primary concerns about starting a
career in the cpg/retail industry?
The biggest concern students have is simply
landing a job. They know the economic environment is very tough and are
looking for guidance on how they can stand out in a crowd of candidates. They
are all eager to work and love our industry because it’s so tangible.They
have experience with our brands and retailers on a daily basis.
Tell us about the event at Seton Hall University.
We had a fabulous turn out at Seton
Hall. Over 140 students came dressed for success and ready to talk. We
kicked off the event by introducing NEW and our mission and then shared some "unsolicited advice”
about how to get your foot in the door and manage a career as you
progress. We also shared different areas of discipline in the retail/cpg
industry. Later, NEW members and students broke out into individual groups by company
name and students moved from table to table. Each participating NEW member brought
examples of our own career paths as an introduction, then answered their
questions. Overall, I think it was our best yet in terms of engagement
What are cpg/retail companies doing to attract and retain young talent?
Many companies use internships
as a way to introduce young talent to their business. Often, they will hire their interns as full-time employees upon graduation. Mentoring
programs also score high marks with young grads, as well as opportunities for
them to learn new skills and move up within an organization.